Month: June 2021

Categories
Public Relations

The Role of PR in Event Planning

Events have over the course of time, became quite an essential element for brands to experiment with and to increase engagement. It has grown so much over the years that event management can now be studied as an entire subject by students in colleges. Events are hosted by companies and brands for many purposes- to promote some ideas, to launch new products, to make announcements, or to host panel discussions on issues that are relevant. It should be noted that an event becomes a success when the information about it reaches the right target audience and when those people show up to attend the event too. Public Relations should hence, be taken into account in the planning stages of the event itself. Let’s discuss in detail what PR can do when it comes to event planning.

Using Channels to Their Best Ability

A major way in which PR can make things better is by identifying the right target audience for the event, and the media channels that should be used to deliver the message intended, regarding the event. PR can also make sure that the identified channels, whether it is social media, print medium, or any other medium available, are effectively used to their best ability.  Being the best PR agency in Delhi, we recognize the importance of using the right mediums, to their best ability to deliver the intended message, when it comes to event planning,

Making the Event Stand Out

Another way in which PR can make things better for the planned events is by pitching the audience the event in such a way that it stands out in the eyes of the target audience. Nowadays, many events happening all around the year, which are held by many brands and organizations. And especially if you take into account the online medium of the events held in the COVID times, what makes an event stand out is the USP of the event and how that USP is pitched to the target audience. PR can hence, help the event stand out in the market, amongst all the events that are taking place.

Framing the Communication Message Properly

What the brand is aiming to achieve through the event, what the consumers can expect to gain from the event, and what the brand is offering to the consumers is something that needs to be communicated to the audience, when the message about the event is spread around. These elements need to be carefully drafted into the communication message that will be sent across all of the communication channels. PR professionals can help in doing so efficiently so that the right messages is sent across the right group of audience, and both consumers and brands can successfully achieve their set goals.

Creating Buzz About the Event

Another significant role that PR can play in event planning is creating buzz about the event being held. This is a very essential function that PR can play and can drastically alter the success of the event. Even if all the steps are done perfectly, the right message is sent across all the right channels, the event is planned perfectly; if there isn’t enough buzz around the event, the message might not reach across the right target audience to its full capacity, which again can really alter the overall success of the event.

Hence, PR can help to fulfill some really important functions when it comes to event planning and management. It can not only help in the planning process of the event but can also drastically alter the way the event turns out in the end. It can help to make the event a success, on a much bigger level than originally planned.

Categories
Public Relations

Public Relations VS Advertising

How to differentiate?

We as public are rarely aware of the difference between Public Relations and Advertising. But in a corporate world these two terms are totally different and have a very opposite meaning associated with each other. So, let’s figure out what these two basic marketing strategies termed as public relation and advertising are actually.

Compare and contrast:

Parameters of Comparison Public Relations Advertising
Definition Public Relations involves building and maintaining a stable and mutual relationship with the customer through strategic communication.   Advertising is actually bringing out your products and services in front of the public by means of paid announcements.
Target Public Relations consists of two types i.e. internal and external. Where they not only target their potential customers but also includes employees, stakeholders, media, press, legislatures and many more. Advertising campaigns primarily target their potential customers.
Communication It is a two-way form of communication as in public relation the press secretary i.e. Public Relations Specialists are appointed so as to look after and consider public’s feedback and opinion because it matters to build a trustworthy relation between both. It is referred to as a one-way form of communication. As in advertising you are just selling and promoting your products rather than listening or considering their suggestions.
Objectives Public relation helps to build and maintain a good image of your brand and the company. It is practiced basically to gain and sustain consumer’s trust and credibility. Advertising includes making the consumers aware about your brand and its products so that they can consider paying for them. It only focuses on promoting the products rather than building their reputation.
Strategy Public Relations views the picture from a bigger frame as they deliver meaningful information to their ultimate customers in order to gain a more dedicated and reliable consumer base. With an advertisement there is a short-term goal in mind. It is geared towards a specific occasion of season (for example: sale during summer, Diwali sale, etc.)
Content control Public Relations is considered an external source of marketing strategy as the organisations have less control over the content. For example, once your content has been transferred to a press media, you have lost all your control over that piece of content and now it is all in the hands of the press media. They can alter your content and sometimes may not even telecast them. I’m advertising you have all the control in your own hands as it is an internal form of marketing strategy. You have total control over your content including where, how, what and when to show them in the media.
Credibility Public Relation believes in transparency and hence communicates their messages and information through a more trusted third party such as the media, press, etc. Nowadays consumers do not blindly trust an advertisement. If the brands are getting smarter, the consumers are getting way smarter. They know that the people advertising are paid for speaking and boasting. Nobody’s going to say that their product breaks in a month or two.
Publishing period Public Relation can be published only once. An advertisement can be published and keep on publishing as long as you want them to.
Cost difference Public Relation being an owned media doesn’t need to spend even a penny in order to promote their products and brands. Advertising is a form of paid media and hence has to spend a certain amount of money time to time to build awareness among the public about their brands and business.

Similarities between the two :

Although public relations and advertising contrast each other in many various ways. There are still some basis which makes them quite similar to each other.

1. Both public relations and advertising have a target to promote and mobilise their brands and companies.

2. Another similarity is that the companies target their messages towards a specially decided audience in the market.

Conclusion :

In conclusion, I think that both public relations and advertising play a major role in helping build a brand, brand image, promote the business and communicate with the target audience. But, the main difference between both is that public relations is owned by the media and is hence earned through providing information and messages in the form of press and media releases. Whereas advertising contrasts it by being the paid media where the companies and brands pay certain sources to get featured for promoting their products.

Categories
Public Relations

A Guide to Different Types of Public Relations

As the name suggests public relation, is a mutual relationship between an organization and the public which is a dual beneficiary strategy. Hence, we can say that any relationship of an organization with its public is considered public relations. But what about other agents, such as government, society, employees, etc. So today we’ll be studying different types of public relations.

Let’s break down some of the basic different types of public relations:

1. Media Relations:

Do you love reading newspapers or tend to listen to news headlines? Definitely, due to our busy and hectic schedule we would choose news channels and media over any other traditional newspaper. In today’s era we humans tend to know about our current happenings and knowledge from news channels and media. Hence, a media relation can be referred to as a mutually beneficial relationship between the journalists and the public relationship specialist i.e. press secretary where the PR department collects and stores information from the press or media sources together while maintaining a cordial relationship with them.

2. Investor Relations:

Everyone knows that an investor is the one who invests in a business but what else. Do they have any other role too? Yes, they definitely do. An investor is very essential for an organisation. Also, did you know that investor relation is also called financial communications or financial public relations where the PR department keeps the investor up to date about the organisation’s insight and happenings, releases their financial reports and manages their queries and complaints.

3. Employee Communications:

Can you imagine an organisation with no employees in it? It’s totally impossible to build up an organisation if there’s no employee. But employing isn’t the only role of an employer. Actually the real work of an employer starts from that very point. After recruting an employee the organisation has to maintain a trustworthy and cordial relationship with the employees by sharing the ideas, information and feelings with each other. This can happen verbally, electronically or through other various means such as e-mails, mobile phones, etc. The more effective an organisation pulls off the employee communications, the more successful an organisation gets.

4. Customer Relations:

We customers are the ultimate saviour of any business in the market. The more impressed we are, the more a business prospers over a period of time. Thereby, customer relations can be defined as the efforts a company makes to improve the customer experiences. This includes answering to any query raised by customers, resolving any kinds of disputes, managing the complaints and maintaining a good conversation with the valued customers and potential consumers to know their feedback, suggestions, interests and priorities.

5. Community Relations:

A society is a place where a company sets up its roots and flourishes its network by carrying forward its functions. And, in this, society plays a crucial role by deciding the company’s and its brands fortune. Hence, the organisations need to create a positive brand impact by promoting social practices such as child education, environment protection, etc. which will not only benefit the society but also be of great help for further improvement of the organisation.

6. Marketing Communications

In today’s digital world I wonder who doesn’t use social networking sites. We are sometimes so indulged in the digital world that we barely spare any time for ourselves. Even before deciding to buy a new product we tend to do our own research. This is becoming a new trend which definitely has a great and wide scope for business nowadays. And thereby businesses put their best in order to grasp customer’s attention and turn them into ultimate customers.

7. Crisis Communications

Future is uncertain so is business environment. Anything can happen overnight. It is one of the most important public relation needed if any kind of emergency or disaster strikes. These can occur in any form be it a bickering spat with an individual, recalling of a faulty product, spilling of an oil tanker, etc. Any such condition can leave a bad reputation of the organisation that needs to be addressed as soon as possible. And such conditions can be handled well when there’s a crisis communications followed by the organisations.

Conclusion:

Now let’s conclude, as a customer I feel that public relation is a very bright scope in today’s world to expand one’s business. Organizations maintain a healthy relationship with us and we benefit from them in long term. As a professional public relations can be broken down into countless and endless types, some of which were mentioned in the blog above.