When a person starts a new business, he/ she generally lacks experience. Not every business person may start with a starry and well-organized business world. Some new business people have…
PR as a marketing discipline has been around for quite some time now. PR in simple words is all about trying to maintain a good image of a brand in…
Social media is no longer just a platform to socialize and catch up with your friends. Over the years, it has evolved into much more. One of these things is…
One of the most used IMC tools- direct marketing is one which all of us have at some point, engaged with. It is highly useful for brands, and has been…
Public Relations today is one of the most important marketing tools. It is also a widely used one. The benefits that this IMC tool tends to offer are now getting…
Direct selling is one of the IMC tools. You might have heard of the term and wondered what it means, or you might have experienced this IMC tool personally, but…
Life is full of surprises and every surprise has a life lesson hidden in it. It totally depends upon the person to untangle the mystery and learn the life lesson…
Internal communication is a well known concept, when it comes to corporate communications. It is an integral part of the organization and can majorly alter the performance of the business.…
UNIDO defines the concept of CSR or Corporate Social Responsibility as “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”…
Guerrilla marketing is a term that everyone might not be familiar with. But this marketing tool is being used more and more each day, by brands today. What do we…