When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These three…
A crisis at a workplace can be defined as an event or series of unwanted events which can lead to unrest and disturbances. A crisis often takes place without any…
Reading is a great way to educate yourself about the things that fascinate you. Books can help you understand the topic better, and give you a good amount of knowledge…
It’s been more than 1.5 years, ever since we saw the first case of Covid-19 in India, and our lives turned upside-down within weeks. Now our old lives seem like…
As the name suggests public relation, is a mutual relationship between an organization and the public which is a dual beneficiary strategy. Hence, we can say that any relationship of…
Ever since the pandemic struck last year, things have changed a lot. We have been doing most of our work while sitting at home and online shopping has shot up…
We all are happy to learn about the news of the Covid vaccine. India has almost vaccinated more than 6 lac, health workers, already and the no of cases coming…
PR is definitely not an advertisement. There is a difference between speaking about ourselves and someone else mentioning our name. When someone else mentions our name, it looks like they…
"Advertising is what you pay for, publicity is what you pray for" - Helen Woodward Well, the first question that arises to one's mind after reading this statement is that…
You should stop getting your marketing done immediately. Yes, it sounds crazy right. But Marketing is not good for your brand. I am saying it with a reason. Marketing without…