Buzz marketing is a relatively new concept in the marketing world. With the advent of the internet, and the growth in social media users over the years it has...
All of us are built of different characteristics. Each one of us has distinct personalities, which is what makes us stand out. Our personality tends to create a certain...
A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts should be clear in the minds of...
Public Relations today is one of the most important marketing tools. It is also a widely used one. The benefits that this IMC tool tends to offer are now...
Corporate reputation is a very important concept in the world of marketing. It is also very relevant for brands. They need to understand this concept properly in order to...
Direct selling is one of the IMC tools. You might have heard of the term and wondered what it means, or you might have experienced this IMC tool personally,...
Public relation is a mutual relationship between the public and an organization, which benefits both public and the organization at the same time. But making and maintaining a relationship...
The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in...
Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this...
Corporate image is a popular concept in the world of marketing and is quite a relevant one. It can really impact the brand in many ways. Let us discuss...
