Publicity vs PR: Difference Between The Two Concepts
A lot of people often tend to use the words publicity and PR interchangeably. But they are in fact, two very different terms that should not be used in place…
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July 9, 2021
4 MUST-WATCH MOVIES FOR PR PRO’s
Are you a movie buff? Sick of the workload and craving a fun, productive movie marathon? Voila! You are at just the right place! Working from home, thanks to the…
July 7, 2021
How do you know if PR is the right career for you?
Are you thinking of starting a career in public relations? Being a public relations professional is a dream career for many individuals these days for two reasons: a) With the…
July 5, 2021
The Role of PR in Event Planning
Events have over the course of time, became quite an essential element for brands to experiment with and to increase engagement. It has grown so much over the years that…
June 26, 2021
Public Relations VS Advertising
How to differentiate? We as public are rarely aware of the difference between Public Relations and Advertising. But in a corporate world these two terms are totally different and have…
June 26, 2021
Evolution of the PR World
Introduction It is a common misbelief that Public Relations (PR) is a new profession that came to the fore only a couple of decades back. In reality, however, the practice…
June 22, 2021
3 Digital PR Tools Essential During Pandemic Times
With the second wave of pandemic hitting us harder than the first one, most of us are back to where we were last year; with classes being held online again,…
May 3, 2021
5 Reasons Why Storytelling Is An Important Part Of PR
Over the years, storytelling has become an integral part of marketing and PR and has helped brands to stand out and connect with their consumers more. Storytelling not only makes…
April 28, 2021
Skills a PR and Media Professional Must Have
Over the years, with the convergence of media, more and more jobs have been created in the media industry. For people who aspire to work in this field, there aren’t…
April 23, 2021
Some PR and Communication Lessons That the Pandemic Has Taught
It’s been more than a year, ever since the pandemic struck worldwide and disrupted our lives. Over this course of time, all of us have somehow managed to change with…
April 20, 2021