As the name suggests public relation, is a mutual relationship between an organization and the public which is a dual beneficiary strategy. Hence, we can say that any relationship of…
Over the years, storytelling has become an integral part of marketing and PR and has helped brands to stand out and connect with their consumers more. Storytelling not only makes…
When an organization faces a crisis, it is very important that it is dealt with in a cautious manner, else it might lead to a long-lasting impression in the minds…
Over the years, with the convergence of media, more and more jobs have been created in the media industry. For people who aspire to work in this field, there aren’t…
PR agency helps in building a strategy around the brand. Can a car run on a single wheel? Is it even possible? Is this sounding absurd to you? Look, most…
By: Nilay Ankur Have you ever been at awe, mesmerising about the Amul Butter advertisements? For many who think that moment marketing is a phenomena of the recent digital era,…