Difference Between Corporate Communication and Public Relations A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts...
The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in...
Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this...
When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These...
Are you a movie buff? Sick of the workload and craving a fun, productive movie marathon? Voila! You are at just the right place! Working from home, thanks to...
If you have ever read marketing news or news about the business sector, chances are that you might have heard of the word stakeholder. It is a very important...
Events have over the course of time, became quite an essential element for brands to experiment with and to increase engagement. It has grown so much over the years...
How to differentiate? We as public are rarely aware of the difference between Public Relations and Advertising. But in a corporate world these two terms are totally different and...
