Importance of Personalization in Today’s Market
Over the last few decades, the world has changed a lot. It has evolved a lot with time. And just like every other aspect, the marketing world is also a…
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October 11, 2021
The Importance of PR in Digital Marketing
With the internet has grown a lot over the last few years, digital marketing was bound to as well. The number of people that use the internet has been increasing…
October 6, 2021
Public Relations rescuing the mistakes made by businesses
Starting and further running a business is a long procedure and may also include a lot of mistakes. But, have you ever wondered how one corrects their mistakes? And how…
October 5, 2021
5 Key Differences between Corporate Communication and Public Relations
A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts should be clear in the minds of people,…
August 24, 2021
How to Determine if a Press Release Should be Drafted
Public Relations today is one of the most important marketing tools. It is also a widely used one. The benefits that this IMC tool tends to offer are now getting…
August 23, 2021
5 Reasons Why Time is an Important Factor in Crisis Management
The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in its…
August 11, 2021
Publicity vs PR: Difference Between The Two Concepts
A lot of people often tend to use the words publicity and PR interchangeably. But they are in fact, two very different terms that should not be used in place…
July 9, 2021
PR setting trends in the market
The PR industry majorly works towards establishing their client or brand. But being contended in generating speaking opportunities for the client should not be the ultimate goal. Though difficult but…
October 5, 2020
Top 5 PR Trends Followed By A Best PR Agency In Delhi
Public Relations in 2020 will be driven by strategic roles revolving around metrics and measurements. The process will be guided by impact and outcome-based results. Where the earned media approaches…
September 17, 2020
Understanding the Depths of Public Relations & Its Importance
"Advertising is what you pay for, publicity is what you pray for" - Helen Woodward Well, the first question that arises to one's mind after reading this statement is that…
August 17, 2020