As the marketing and buying behavior is changing fast because of increasing dependency upon the technology especially after the Covid-19 pandemic, the scope of the role of a PR company is evolving fast. Now, it is not limited just to create advertisements and release in media. The role of the best PR company in India has gone beyond traditional concepts; the developments within few years make the digital PR agency as helpful for the small businesses as these have been for the corporate businesses.

Why Small Businesses Need To Hire The Best PR Company in India: 

Gone are the days when the hiring of PR was limited just to the corporate businesses or the start-up businesses with big advertising budgets. The top PR agencies in India offer tailor-made PR strategy for every budget to serve the long-term and short-term objectives. If you own a small business or you are going for a start-up business, hire the best PR agency to get the much-needed support in the following areas:

To Conduct Outreach:

The objective to conduct outreach activities is to build a strong image of business and brand in media. The activities are planned to develop media relations through direct communication with journalists and media personals.


  • Support of influencers
  •   New customers 
  • Brand awareness
  • Better lead conversion rate

To Make Trade Show Participation Affordable:

The trade show participation is not necessarily a costly affair if you have the support of a good PR agency. The PR company makes the products and brand exposure in trade shows affordable and delivering by choosing the right shows, time, location, media management, and activities, etc.


  • Branding
  • Trust building
  • Leads generation
  • Familiarity with the target audience

To Create Compelling Media Pitches:

Designing effective media pitches is the creative role of a PR agency. The media pitches are created to maximize the benefits of special offers, seasonal discounts, announcements, new arrivals, trends, etc. 


  • Creates merit in popular brands
  • Covers the story and shares it in the most engaging manner
  • Makes the marketing plan more delivering
  • Supports SEO/SMO for better deliverance  

To Target the Advertising:

PR strategy is the core of success for any business plan. Target advertising saves efforts and costs as well it expedites the results. Different clients have different concerns pertaining to your product or brand. PR agency creates and shares the media releases for the target communities to address their concerns.


  • Trust building
  • Ranking improvement
  • Leads generation
  • Brand awareness

To Explore New Possibilities:

The top media companies help businesses to explore cutting edge growth opportunities. Small businesses find it easy to tap the low competition spaces in marketing. The media company shares the insights and experience for the particular trade to support your business in finding new high potential segments.


  • Designs an innovative approach to floating the brand in the market
  • Eases down the competition
  • Shares data-driven insights
  • Draws the attention of stakeholders 

Wrapping Up:

Wide-scale acknowledgment of brand, brand’s repute building, low-cost target marketing, quick leads generation, high conversion rate, and customers’ engagement are the high priority needs of small businesses. Hiring a PR agency is not a costly affair as it is thought. The tailor-made PR strategy as is offered by Twenty7 Inc., the best PR agency in Delhi (NCR), makes the much-needed advantages of PR and media publicity affordable even for small businesses.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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