Chances are that if the marketing world is something that fascinates you, you might have heard of the term brand equity. Most people have at some point come across...
Aspects such as brand image, brand value, brand name, sales, revenues matter a lot for business. Businesspersons work hard day and night to gain a worthy place in the...
Social media is no longer used just as something where people chat or socialize with one another. Over the years, it has evolved into something much more than that....
Over the last few decades, the world has changed a lot. It has evolved a lot with time. And just like every other aspect, the marketing world is also...
As the marketing and buying behavior is changing fast because of increasing dependency upon the technology especially after the Covid-19 pandemic, the scope of the role of a PR...
