Internal communication is a well known concept, when it comes to corporate communications. It is an integral part of the organization and can majorly alter the performance of the business.…
UNIDO defines the concept of CSR or Corporate Social Responsibility as “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”…
Guerrilla marketing is a term that everyone might not be familiar with. But this marketing tool is being used more and more each day, by brands today. What do we…
You might have come across this word often. Especially often used in marketing and branding by people, brand identity is a very important concept in today’s world. So what does…
If you’ve been fascinated by the world of media and digital marketing, chances are that you might have come across these terms- earned, owned, and paid media. These are integral…
Market is set in such an environment which is not stable and hence keeps on evolving and developing. Due to these changes one gets a chance to perform better promoting…
As we all know that Public Relations is all about maintaining a healthy and positive mutual relationship benefiting the public and organisation. There are some tips and tricks to carry…
Press Releases are one of the most important tools used in PR. It is used to send out important information to the target audience, in a structured and professional manner.…
Advertising is one of the most famous and well-known mediums of marketing. It is regarded as a paid form of marketing and is one of the mediums that reaches the…
Every single thing has some myths associated with it. Be it new or old. Just like how some human beings out there still have dozens of myths associated with Public…