Social media is no longer just a platform to socialize and catch up with your friends. Over the years, it has evolved into much more. One of these things is…
One of the most used IMC tools- direct marketing is one which all of us have at some point, engaged with. It is highly useful for brands, and has been…
Content, in today’s day and age, has a lot of relevance to it, whether it is books, movies, podcasts, or streaming services. When we talk about movies, they are a…
Public Relations is the relationship an organisation maintains with its public. Here both parties share mutual beneficiary equally and efficiently. Often, it is in the form of storytelling. But in…
Buzz marketing is a relatively new concept in the marketing world. With the advent of the internet, and the growth in social media users over the years it has become…
All of us are built of different characteristics. Each one of us has distinct personalities, which is what makes us stand out. Our personality tends to create a certain perception…
A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts should be clear in the minds of people,…
Public Relations today is one of the most important marketing tools. It is also a widely used one. The benefits that this IMC tool tends to offer are now getting…
Corporate reputation is a very important concept in the world of marketing. It is also very relevant for brands. They need to understand this concept properly in order to maintain…
Direct selling is one of the IMC tools. You might have heard of the term and wondered what it means, or you might have experienced this IMC tool personally, but…