When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These three…
Product differentiation is a frequently used term in marketing. You might often wonder what it means. In simple words it refers to the different aspects in which a product might…
Through ages the marketing sector has seen a tremendous growth in public relation, it's functionality, it's operations, it's ultimate goal, etc. After all market is an uncertain field, nobody can…
Any person sets up his/her business with a motive in their minds to achieve. But the main motto that every businesses aim to conceive is a better and positive brand…
Internal communication is a well known concept, when it comes to corporate communications. It is an integral part of the organization and can majorly alter the performance of the business.…
UNIDO defines the concept of CSR or Corporate Social Responsibility as “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”…
Guerrilla marketing is a term that everyone might not be familiar with. But this marketing tool is being used more and more each day, by brands today. What do we…
You might have come across this word often. Especially often used in marketing and branding by people, brand identity is a very important concept in today’s world. So what does…
If you’ve been fascinated by the world of media and digital marketing, chances are that you might have come across these terms- earned, owned, and paid media. These are integral…
Market is set in such an environment which is not stable and hence keeps on evolving and developing. Due to these changes one gets a chance to perform better promoting…