Public relation is a mutual relationship between the public and an organization, which benefits both public and the organization at the same time. But making and maintaining a relationship is…
The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in its…
Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this strategy.…
Corporate image is a popular concept in the world of marketing and is quite a relevant one. It can really impact the brand in many ways. Let us discuss the…
Introduction Over the decades Public Relations have gone through some major transformations which have been turning and twisting the table every time. It has been benefiting the businesses in various…
Life is full of surprises and every surprise has a life lesson hidden in it. It totally depends upon the person to untangle the mystery and learn the life lesson…
When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These three…
Product differentiation is a frequently used term in marketing. You might often wonder what it means. In simple words it refers to the different aspects in which a product might…
Through ages the marketing sector has seen a tremendous growth in public relation, it's functionality, it's operations, it's ultimate goal, etc. After all market is an uncertain field, nobody can…
Any person sets up his/her business with a motive in their minds to achieve. But the main motto that every businesses aim to conceive is a better and positive brand…