Even though responding to negative press can be difficult, it is necessary to preserve your reputation. A company’s response to bad press can reveal a lot about it to the public at large, the media, potential customers, and investors. Every organization will experience a meltdown at some point, regardless of how cautious and well-prepared you are. When a void is left unfilled, and errors are inevitable, bad media will invariably take control. And occasionally, you can even encounter negative headlines that have nothing to do with your business or the facts. You undoubtedly already know how important it is to have a positive internet reputation, and since you can never fully satisfy everyone, you’ll inevitably get criticized for the services you provide, that much is certain.  So, take some time to gather yourself before responding to a bad internet review, which should be one of your first moves. It’s quite reasonable to attempt to diffuse a customer’s distress and provide them with remedies when they are angry or agitated. This, though, could come across as an uncaring and unbothered attitude of yours towards your customers. Hence, the first piece of advice for dealing with internet reviews is not to discount the value of customer feedback. Dealing with criticism is not an easy task, therefore good direction and pursuit are needed, and communicating with a PR agency is a requirement, they will assist in utilizing the comments as useful criticism to advance and perform better in the future.

Tips to Handle the Media’s Criticism Positively

Although dealing with negative publicity can be difficult and frustrating, it is necessary to do it quickly and skillfully to protect your reputation. To assist you in dealing with such criticism in a much more positive and composed manner, a PR agency in Delhi is working on the same. The following actions can be taken to address negative publicity and safeguard your reputation:

  1. Respond quickly but in a professional way: It’s imperative to maintain composure and professionalism when responding to bad press. It’s essential to promptly address negative press but refrain from behaving impulsively or violently. Because it might make things worse. Instead, step back, evaluate the circumstance objectively, and create a strategic plan to deal with it. On the other hand, delaying your reaction could make things worse. Quick action demonstrates that you are considering the problem seriously and are prepared to address it.
  2. Acknowledge the issue and start gathering information: Accept the problem and accept responsibility for any errors or misconduct, rather than ignoring or denying it. This shows that you are serious about the problem and determined to find a solution. Do your best to learn as much as you can about the circumstances before you answer. This will assist you in comprehending the situation and choosing the best course of action.
  3. Be honest and transparent: Give the audience accurate information and be open and honest about the problem. This increases your audience’s perception of your credibility and trust. Be truthful and open while responding to negative publicity. Acknowledge any errors you made and describe your strategy for fixing the problem.
  4. Monitor the situation: When you’ve responded, keep an eye on the situation to see that it’s fixed and to make sure it doesn’t happen again in the future. Watch social media channels to be informed of any unfavourable remarks or reviews. Any unfavourable remarks or testimonials should be addressed quickly and professionally. Along with handling the negative press, focus your attention on spreading the good news about your business. 
  5. Get qualified assistance: Consider hiring a public relations agency or crisis management specialist if the negative publicity is severe or damaging. Consult a qualified attorney for legal guidance if the negative publicity concerns legal matters. They can assist you in creating a plan to deal with the problem and preserve your reputation.
  6. Take corrective action: Take corrective action to deal with the problem and prevent it from recurring in the future. This proves your dedication to enhancing your goods or services and upholding your reputation. A plan of action is necessary to address the issue and guarantee that it does not arise again. You can achieve this by regularly updating the media on the advancements you have made thus far and your plans for managing the situation.


To retain your reputation, keep in mind that responding to negative news requires time and work. It’s a chance to demonstrate to your clients that you are dedicated to providing high-quality goods and services and that you are prepared to accept responsibility when something goes wrong. You may lessen the effects of negative press and preserve your reputation over time by responding quickly, being truthful and open, and concentrating on good news. Seeking the assistance of PR experts is a simple way to control your online reputation, and for this purpose, a PR company in Delhi provides this service while thoroughly outlining the entire process for you.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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