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Public Relations

5 must PR Movies to watch for a better understanding of the industry

Content, in today’s day and age, has a lot of relevance to it, whether it is books, movies, podcasts, or streaming services. When we talk about movies, they are a great source of entertainment. They are a great way to pass your free time. In fact, you can often learn a lot of lessons through movies.  With every profession and field of work, often there are certain movies that people tend to recommend, that can help people to understand their world of field better. Same goes for the field of PR. Some movies are recommended by PR and media professionals commonly to people who aspire a career in the field. Let’s look at some of these PR movies which can help people develop a decent understanding of PR industry:

Thank You for Smoking (2005)

One of the most recommended movies to people aspiring a career in PR, this movie follows the life of Nick Naylor, who is the spokesperson for Big Tobacco, who is trying to lobby in favour of cigarettes, all the while trying to remain a good father figure to his son. This film is an adaptation of the novel with the same name, with Christopher Buckley in 1994. He dabbles in other questionable industries as a lobbyist. It stars Aaron Eckhart in the main role and has a group of amazing actors including Katie Holmes, Sam Elliot, and J.K. Simmons.

Sweet Smell of Success (1957)

Even though initially the movie had not performed well, today it is regarded as a very significant contribution in the film industry. Made in 1957, Sweet Smell of Success depicts the relationship between a gossip columnist and the head of a known PR agency. It tends to highlight how important media relationships are for people working in PR. This movie gives us an insight into such relationships and their relevance. A must watch for PR professionals and aspirants.

Being the best PR agency in Delhi, we understand the relevance of maintaining media relationships in the field of PR, and how well this movie tends to highlight that.

Jersey Girl (2004)

This 2004 movie stars Ben Affleck in the lead role. The film follows the life of a man, whose wife dies after childbirth. He is left alone to take care of the child. He works in the field of PR and loses his job at the beginning of the movie itself. By the end, you get to see how he transitions as a father and becomes a successful PR professional. The movie touches on the PR industry at various points. It gives the viewers an insight into how the industry often tends to operate Best PR Agency in Delhi.

Phone Booth (2002)

Directed by Joel Schumacher, this movie stars Colin Farrell in the leading role. The PR professionals must watch Phone Booth even though only the beginning of the movie shows the career of the lead character, who is a publicist.

The movie touches upon his career at a few points in the movie. It is another example of a movie that might give you some insight into the life of a PR professional. So another must watch!

The Candidate (1972)

This political comedy drama, released in 1972 is another movie that is very commonly recommended to PR professionals. It highlights how a PR professional who is great at his job, makes a contesting candidate out of nothing. The movie depicts the power of PR- both the good and bad of the industry. It also shows how PR can spin the narrative around. This movie also won the Academy award for its screenplay.  Make sure to keep a notepad and a pen handy while watching. You might learn some tips and tricks from this one.

Watching these PR movies can help audience develop an understanding of the industry. Likewise, it can also help them make wise decisions.

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Public Relations

Top 5 Difference Between Corporate Communication and Public relations

Difference Between Corporate Communication and Public Relations

A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts should be clear in the minds of people, especially people working in this field or the ones aspiring to do so. The most commonly used terms are Corporate Communications and Pr agency in Delhi. People often confuse the two terms and use them interchangeably. But that definitely isn’t the case. Yes, they are somewhat related but are very different from one another. Let’s discuss some of their differences in detail:

Definition

When it comes to the definition of these two terms, public relations can be defined as the process of using communication tools to manage the public image of a client, whether that is an individual or a brand. Whereas corporate communication refers to a set of activities that helps the business to communicate with its internal and external stakeholders.

Public Relations is used at the micro-level whereas corporate communications is a macro term. Corporate communications exists more on a macro level.

Type of audience

Another difference between the two is the type of audience that these two tend to deal with. When it comes to PR, the process tends to deal only with the external audience or stakeholders. It is concerned more about preserving the image of the client in the eyes of the public. More importantly, it focuses on external stakeholders like the media, the customers, the think tanks, the government, et cetera.

Whereas when it comes to corporate communication, it tends to deal with both external and internal audiences of the brand. It tends to preserve the image in the eyes of both these type of stakeholders. It also tries to form better relationship with those two.

The usage

Another difference between the two terms is based upon when they are used by the brands. When it comes to corporate communication, it tends to be based upon the mission and vision of the brand. It is a sustained activity. The goal is to reinforce what the mission and vision dictates, through their actions. Whereas, when we talk about PR, it tends to be a need specific activity and is goal based. PR can solve any unannounced problem or crisis. Being the Pr agencies in Delhi we understand the difference between these two concepts and the relevance of these in the marketing world.

Brand building Vs Image building

Another key difference is the long term goal of the process. Corporate communication is a strategic activity. The ultimate goal of which is brand building. With the set of activities performed, the aim is to reinforce the value of the brand in the minds of the consumers and paint a certain personality about it. On the other hand, PR is all about image building. As the definition of this process also points out, the main aim of this function of marketing is to preserve the image of the brand in the eyes of the stakeholders. It can be both strategic, and can be tactical, in case of a crisis.

The channel used

For the case of corporate communication, the communication process tends to take place directly, all around. There is no third party involved. On the other hand, in the case of public relation, a lot of communication happens via a third party. The third party in this case is media channels. This is one of the main reasons that media relation, in the field of public relation is quite an essential skill.

These are some of the major differences between public relation and corporate communication. Both are vital in the marketing world. It is essential that one understands the difference between these two.

Twenty7incis the Best PR Agency in India, and It is one of the Top PR Companies in Delhi India That Believe in Giving More Than the Expectations of Clients. Few PR agency have the expertise to meet the specific client needs and challenges that differ between FMGC, IT & Technology, Finance, Antibiotics, pest control solutions writers, jewelry brands, authors, and more.

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Public Relations

5 Reasons Why Time is an Important Factor in Crisis Management

The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in its management. Let’s discuss why brands should not neglect the factor of time when it comes to crisis management.

Firstly, let us discuss what exactly is a crisis. In simple words, crises can be defined as “unexpected events that threaten a brand’s perceived ability to deliver expected benefits, thereby weakening brand equity.”So any unexpected and unplanned event that might cause damage to the reputation of the brand and can cause a temporary hindrance in the daily operations, is a crisis for a brand.  The management of such crises comes under the process of crisis management. In simple words, crisis management can be defined as the process of identifying any threat that might be considered as a crisis for the organization, and managing to effectively respond to it. This means answering and taking care of the impact of the crisis on various stakeholders of the brand. When it comes to crisis management, time is an important factor. Let us discuss why:

Can be a sign of poor management

When a brand is hit by a crisis, one of the things that can make the situation worse for brands is the way that they are seen by their stakeholders. A timely response by the brand will make the stakeholders see them as responsible. Whereas if the response is not given timely, the stakeholders might see this as a sign of mismanagement of the crisis. It might make them see the brand as irresponsible, infact. A timely response here does not mean that the brand needs to fully solve the crisis at hand. Instead, it means providing regular updates about what is going on to all possible stakeholders.

Stakeholders are one of the priorities

Even in a situation like that of a crisis, the stakeholders are one of the priorities for the brand. The way the crisis is handled, and the way the brand takes care of the stakeholders in such times can really alter the way they feel about the brand. If a timely response isn’t made to the various different stakeholders of the company, they might end up thinking that you do not care about them. Especially if the crisis can directly impact any of the group of stakeholders of the brand, the brand needs to provide a timely response to the stakeholders. This will not only preserve the reputation of the brand in the eyes of the stakeholders, but can also decrease any tension and panic in their minds, about the crisis.

Better image in the media

The way the crisis is covered by the media can really alter the way the audience sees the brand. There are various things that the brand and their PR team can do to ensure that the coverage is positive. One of these things is again, giving a timely response to all the stakeholders. Even if there is no development in resolving the crisis, keeping the audience and the media updated about what the brand is upto and what they are doing to look into the issue is important. Being the best PR agency in Delhi, we understand the importance of timely responding, when it comes to crisis management for our clients.

Media can help out

One of the important things that media can do for a brand, when it comes to a crisis is analyze the situation at hand and come up with any possible solutions for them. But this would not be possible if the brand does not provide regular and timely updates about the crisis to the media. Often the solutions and analysis done by the media when a brand is stuck by a crisis can help them manage the crisis better. But in this situation too, timely response and updates are important.

Better image, regardless of the outcome

Any brand can be hit by a crisis at any point. Crises often arrive without any warning or signs. This can also mean that the brand did not plan for the crisis at all. Even if this is the case, how a crisis is managed can really alter the way the people see the brand. Even if in any way, the brand fails to fully solve the crisis and some level of damage is done, if the brand is honest with the stakeholders, and was giving regular and timely updates, it can still manage to emerge with a good image.

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Public Relations

What is Sales Promotion and Why is it Used

Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this strategy. So what is sales promotion? And why is it used? Let’s discuss these two things at length in this article.

What is sales promotion?

In simple words, sales promotion can be defined as a marketing strategy, wherein in order to increase demand and sales of the product, short term initiatives are used to attract the customers. This marketing strategy can be aimed at any type of stakeholder. As a consumer, common examples of this strategy include schemes like ‘buy one get one free’, or discount on the product in focus. Sales promotion is based around such schemes. As customers, we often go for products like these, primarily to save money. This is also the reason that this strategy can help to attract new and potential customers too.

It can also help to increase and stimulate the demand of the product in focus. When there is a drop in price, customers might get attracted towards the product and the demand for it is likely to increase. Further, sales promotion can also help to create brand awareness on a certain level amongst new and potential customers too. Let’s discuss the objectives behind the usage of this tool, and why is it used by brands.

Objectives of using sales promotion

There can be many reasons and objectives for using this marketing strategy. Some of which are:

Launching new products

Often when a new product is launched by a brand, it is hard for the brand to instantly create a market for it. Sales promotion can be a helpful strategy in such times. It can help to attract customers to the newly launched product in a highly competitive market like today’s. Being the best PR agency in Delhi, we understand the importance and advantages of using this marketing tool.

Attracting new customers

Another objective behind using this marketing strategy can be to attract new customers. Because of the benefit the scheme offers, even customers that usually don’t buy from that particular brand might feel tempted to do so. This strategy helps to attract new customers, and often if the customers like the product enough. They might even come back to buy more from the brand in the future.

Increasing brand awareness

Sales promotion can also be an important tool when the brand is trying to create or increase brand awareness. Different types of sales promotion schemes are designed in a way that they attract more and more customers. This is also the reason that brands can aim to achieve more brand awareness through this strategy.

Competing in the market

The market today is a very crowded one. There are many products available within the same category, and product differentiation is harder to achieve, with each day. Sales promotion can offer many ways to compete with other brands in the market. With the many possibilities the strategy offers, the brand can choose the one that works for them, their audience, and their products, and can adapt it to stay competitive in the market.

Selling remaining stock

Another popular reason why brands often use this strategy is to sell out remaining of the stock. Especially when it comes to clearance campaigns, sales promotion is often used as it helps to clear out stock more easily. You might have come across sales that happen when a particular season, like summer or winter ends. These are examples of sales promotion strategies being used. As brands want to make room for newer collections and launches, they use sales promotion. Brands, in these cases often run total clearance campaigns when users can buy goods from old collections at extremely reduced prices.

To summarize, sales promotion is hence, a short term marketing initiative by brands, wherein the main goal is to increase sales and demand of the product. There is a time frame attached to this marketing tool. Further, it is also often used for various reasons like to sell out remaining stock, to compete in a highly competitive market, and to increase brand awareness. It is a very useful tool when used at the right time and can benefit both the brand and the audience.