Chances are that if the marketing world is something that fascinates you, you might have heard of the term brand equity. Most people have at some point come across this…
Aspects such as brand image, brand value, brand name, sales, revenues matter a lot for business. Businesspersons work hard day and night to gain a worthy place in the corporate…
When a person starts a new business, he/ she generally lacks experience. Not every business person may start with a starry and well-organized business world. Some new business people have…
Education is undoubtedly very important. It helps us become more aware about our surroundings, our history, where we come from, how this world functions, and it also helps us in…
PR as a marketing discipline has been around for quite some time now. PR in simple words is all about trying to maintain a good image of a brand in…
Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience…
Public Relation is one of the fields in marketing that has grown a lot over the last few years. Especially with the lockdown, brands have been investing more and more…
Social media is no longer just a platform to socialize and catch up with your friends. Over the years, it has evolved into much more. One of these things is…
One of the most used IMC tools- direct marketing is one which all of us have at some point, engaged with. It is highly useful for brands, and has been…
Content, in today’s day and age, has a lot of relevance to it, whether it is books, movies, podcasts, or streaming services. When we talk about movies, they are a…