THE BRAND
Dusaan is an Indian homegrown marketplace that aims to provide premium home decor at affordable prices. They have 150+ brands, including 10+ international brands across 40+ categories under their umbrella and are only expanding further. Dusaan is a safe space for all the home furnishing fanatics who are unapologetically themselves and are looking for a home that is a reflection of them. You name any theme, any design, they will have something for everyone
THE SITUATION
Think of Dusaan as an umbrella, beneath which you can find musings and well curated home decor pieces by various brands. You can swivel through and select tableware, homeware, and kitchenware pieces, all in one place. Whether your living room, bedroom, balcony, kitchen or study, they take it upon themselves to make your vision come alive in your spaces.
THE OBJECTIVE
One of the simplest and most straight-forward objectives of PR campaigns is to enhance your company’s goodwill with its market. Raising awareness is an important step to reach out to their target
audience. Though PR objective often coincide with more direct business benefits, many PR efforts have a direct goal of informing audiences. Plus, providing free and useful information can generate positive sentiments from the market.
THE CHALLENGES
The Biggest Challenge for Dusaan was to place the Brand in Business Media as Dusaan is a Startup Company more time and efforts are required to play with the Competitors.
CREATIVE SOLUTION
1. Extensive research identified gaps and promoted awareness among the masses.
2. Effective involvement of the media.
3. Panel discussions
4. Participation in industry stories
