THE BRAND

Dusaan is an Indian homegrown marketplace that aims to provide  premium home decor at affordable prices. They have 150+ brands,  including 10+ international brands across 40+ categories under  their umbrella and are only expanding further. Dusaan is a safe  space for all the home furnishing fanatics who are unapologetically  themselves and are looking for a home that is a reflection of them.  You name any theme, any design, they will have something for  everyone

                                                                                    THE SITUATION 

Think of Dusaan as an umbrella, beneath which you can find musings and well curated home decor pieces by various brands. You can swivel through and select  tableware, homeware, and kitchenware pieces, all in one place. Whether your  living room, bedroom, balcony, kitchen or study, they take it upon themselves to  make your vision come alive in your spaces.

                                                                                     THE OBJECTIVE

One of the simplest and most straight-forward objectives of PR campaigns is to enhance your company’s goodwill with its market. Raising awareness is an important step to reach out to their target 

audience. Though PR objective often coincide with more direct business benefits, many PR efforts have a direct goal of informing audiences. Plus, providing free and useful information can generate positive sentiments from the market.

                                                                                      THE CHALLENGES

The Biggest Challenge for Dusaan was to place the Brand in Business  Media as Dusaan is a Startup Company more time and efforts are  required to play with the Competitors.

                                                                                     CREATIVE SOLUTION

1. Extensive research identified gaps and promoted awareness among the masses. 

2. Effective involvement of the media. 

3. Panel discussions 

4. Participation in industry stories



Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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