Importance of Personalization in Today’s Market
Over the last few decades, the world has changed a lot. It has evolved a lot with time. And just like every other aspect, the marketing world is also a…
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October 11, 2021
The Importance of PR in Digital Marketing
With the internet has grown a lot over the last few years, digital marketing was bound to as well. The number of people that use the internet has been increasing…
October 6, 2021
5 Tips for Moment Marketing
Moment marketing has grown so much over the last few years. Especially with the high rise in the number of internet users, along with an increase in the time spent…
September 23, 2021
4 Ways Brands Can Increase Their Reach on Instagram
Social media is no longer just a platform to socialize and catch up with your friends. Over the years, it has evolved into much more. One of these things is…
September 9, 2021
5 Advantages that Direct Marketing Offers
One of the most used IMC tools- direct marketing is one which all of us have at some point, engaged with. It is highly useful for brands, and has been…
September 7, 2021
What is Buzz Marketing?
Buzz marketing is a relatively new concept in the marketing world. With the advent of the internet, and the growth in social media users over the years it has become…
August 26, 2021
Brand Personality: A Brief Overview
All of us are built of different characteristics. Each one of us has distinct personalities, which is what makes us stand out. Our personality tends to create a certain perception…
August 25, 2021
How to Determine if a Press Release Should be Drafted
Public Relations today is one of the most important marketing tools. It is also a widely used one. The benefits that this IMC tool tends to offer are now getting…
August 23, 2021
What is Corporate Reputation and Why is it Important?
Corporate reputation is a very important concept in the world of marketing. It is also very relevant for brands. They need to understand this concept properly in order to maintain…
August 19, 2021
Direct Selling: Meaning and Advantages
Direct selling is one of the IMC tools. You might have heard of the term and wondered what it means, or you might have experienced this IMC tool personally, but…
August 16, 2021