The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in...
Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this...
When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These...
If you have ever read marketing news or news about the business sector, chances are that you might have heard of the word stakeholder. It is a very important...
How to differentiate? We as public are rarely aware of the difference between Public Relations and Advertising. But in a corporate world these two terms are totally different and...
