Difference Between Corporate Communication and Public Relations A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts...
The way a crisis is handled, can often make or break a brand. A crisis is a very delicate situation, and the factor of time is very important in...
Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this...
When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These...