Public relation is a profession that is often misunderstood by many. Being a policeman, a teacher, a doctor or even a constructor one can easily explain what their duties are.…
In older times, to be known and seen, businesses had to put in all their efforts. Communication during older times was not as convenient and frequent as compared to the…
As the name suggests, public relation refers to a marketing strategy of professionally maintaining a favorable image among the public including, the press media, other organizations, and competitors, initiating a…
Aspects such as brand image, brand value, brand name, sales, revenues matter a lot for business. Businesspersons work hard day and night to gain a worthy place in the corporate…
Over the last few decades, the world has changed a lot. It has evolved a lot with time. And just like every other aspect, the marketing world is also a…
With the internet has grown a lot over the last few years, digital marketing was bound to as well. The number of people that use the internet has been increasing…
Starting and further running a business is a long procedure and may also include a lot of mistakes. But, have you ever wondered how one corrects their mistakes? And how…
Strategy is a word, we all have heard of at some point or another. Strategy in simple words can be defined as a planned set of actions that are aimed…
Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience…
One of the most used IMC tools- direct marketing is one which all of us have at some point, engaged with. It is highly useful for brands, and has been…