Importance of Personalization in Today’s Market
Over the last few decades, the world has changed a lot. It has evolved a lot with time. And just like every other aspect, the marketing world is also a…
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October 11, 2021
The Importance of PR in Digital Marketing
With the internet has grown a lot over the last few years, digital marketing was bound to as well. The number of people that use the internet has been increasing…
October 6, 2021
Public Relations rescuing the mistakes made by businesses
Starting and further running a business is a long procedure and may also include a lot of mistakes. But, have you ever wondered how one corrects their mistakes? And how…
October 5, 2021
4 Tips to Keep in Mind While Designing Your PR Strategy
Strategy is a word, we all have heard of at some point or another. Strategy in simple words can be defined as a planned set of actions that are aimed…
September 20, 2021
Apply These Six Secret Techniques To Improve Public Relations
Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience…
September 15, 2021
5 Advantages that Direct Marketing Offers
One of the most used IMC tools- direct marketing is one which all of us have at some point, engaged with. It is highly useful for brands, and has been…
September 7, 2021
Importance of giving Public Relations its due recognition
Public Relations is the relationship an organisation maintains with its public. Here both parties share mutual beneficiary equally and efficiently. Often, it is in the form of storytelling. But in…
September 1, 2021
5 Key Differences between Corporate Communication and Public Relations
A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts should be clear in the minds of people,…
August 24, 2021
Towards a Better Brand Visibility With Public Relations
Any person sets up his/her business with a motive in their minds to achieve. But the main motto that every businesses aim to conceive is a better and positive brand…
July 26, 2021
The Meaning and Growing Popularity of Guerrilla Marketing
Guerrilla marketing is a term that everyone might not be familiar with. But this marketing tool is being used more and more each day, by brands today. What do we…
July 22, 2021