5 Tips for Moment Marketing
Moment marketing has grown so much over the last few years. Especially with the high rise in the number of internet users, along with an increase in the time spent…
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September 23, 2021
Some Common Misconceptions Associated With Public Relations
It has been a while since Public Relations has been introduced in the corporate world. Referring to the name people assume that public relation has to do something with relationships…
September 13, 2021
What is Buzz Marketing?
Buzz marketing is a relatively new concept in the marketing world. With the advent of the internet, and the growth in social media users over the years it has become…
August 26, 2021
Brand Personality: A Brief Overview
All of us are built of different characteristics. Each one of us has distinct personalities, which is what makes us stand out. Our personality tends to create a certain perception…
August 25, 2021
5 Key Differences between Corporate Communication and Public Relations
A lot of jargon makes rounds in marketing, just like any other field. But some terms are used more commonly. Some concepts should be clear in the minds of people,…
August 24, 2021
What is Corporate Reputation and Why is it Important?
Corporate reputation is a very important concept in the world of marketing. It is also very relevant for brands. They need to understand this concept properly in order to maintain…
August 19, 2021
Direct Selling: Meaning and Advantages
Direct selling is one of the IMC tools. You might have heard of the term and wondered what it means, or you might have experienced this IMC tool personally, but…
August 16, 2021
How to Make More of Public Relation by doing less
Public relation is a mutual relationship between the public and an organization, which benefits both public and the organization at the same time. But making and maintaining a relationship is…
August 12, 2021
What is Sales Promotion and Why is it Used
Sales promotion, one of the oldest marketing strategies is still widely used today. As a customer, chances are high that most of us have bought something because of this strategy.…
August 9, 2021
5 Ways in Which Brands Can Fix Their Corporate Image
Corporate image is a popular concept in the world of marketing and is quite a relevant one. It can really impact the brand in many ways. Let us discuss the…
August 6, 2021