When it comes to using mediums and channels to communicate with the audience in marketing, there are primarily three types of channels available: owned, earned, and payed channels. These three…
In recent years we have seen a drastic change in the marketing world, be it the marketing strategies, a shift from traditional methods to a more integrated and sophisticated market.…
Often, we as customers tend to associate a particular product with a brand. Think about some of the most frequent purchases you have made; you might find that without even…
Over the last decade, our world has become more and more digital with the passing of time. In fact, last year’s pandemic fastened this process even more. The internet today…
No matter what the size of your organization is, nowadays, hiring a good PR firm is as essential as any other aspect of the business. PR, along with effective use…