Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience…
Introduction Over the decades Public Relations have gone through some major transformations which have been turning and twisting the table every time. It has been benefiting the businesses in various…
Life is full of surprises and every surprise has a life lesson hidden in it. It totally depends upon the person to untangle the mystery and learn the life lesson…
Product differentiation is a frequently used term in marketing. You might often wonder what it means. In simple words it refers to the different aspects in which a product might…
UNIDO defines the concept of CSR or Corporate Social Responsibility as “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”…
Guerrilla marketing is a term that everyone might not be familiar with. But this marketing tool is being used more and more each day, by brands today. What do we…