Digital marketing is a branch of marketing that promotes the sale of various goods and services through digital channels. A digital marketing strategy allows you to reach a wider audience for the promotion of your brands, which involves search engine optimization (SEO), pay-per-click (PPC), various social media platforms, and even email marketing, which can prove to be an effective way of reaching a wider audience.

PR refers to the set of techniques that help in building advantageous relationships between organizations and their clients. PR involves controlling how information about a company is spread among the public, particularly in the media, as well as how its reputation is managed. PR takes place in the form of written and published press releases, social media posting, organizing events, interviews with journalists, etc.

In PR, event management is the process of planning, organizing, and hosting public or private events for business purposes. The aim is to gain the attention of all potential customers while achieving the set goals of the organization. Events such as industry conferences, press conferences, charity fundraisers, and trade shows, whether large-scale or small-scale, can help organizations expand their reach and enhance their brand recognition

Crisis management is the process that helps an organization deal with all possible threats, i.e., the process of acknowledging and reciprocating to a catastrophic situation and determining how its impact can be minimized on that organization. It includes steps that an organization must take to protect its market reputation. Therefore, crisis management involves devising a proper strategy in advance to deal with such potential crises at the corporate level.

Content marketing is a strategic marketing approach that is used to attract and retain an audience by creating relevant content through articles, blogs, podcasts, videos, social media posts, etc. It helps organizations attain a sense of authenticity and build trust by providing meaningful information to their target audience. In this way, content marketing benefits businesses by boosting brand awareness, increasing website traffic, and generating leads.

Social media marketing refers to the use of social media platforms for the promotion of various products, services, or brands to build an online reputation. It helps in building relationships with people by creating and sharing content such as text, images, and videos on various social media platforms while continuously monitoring the performance of the same. Brands and agencies utilise social media platforms like Facebook, LinkedIn, Twitter and so on in order to create widespread awareness about their products.