Effective PR is not about doing more. It is about doing the right things consistently. Our process is structured around six stages.
01. Understand:We study the business, industry and audience. We also understand competitors and communication objectives.
02. Discover: We identify the brand’s strongest stories and differentiators. We also explore its expertise and areas of opportunity.
03. Strategize: We develop a PR strategy around clear objectives. This includes messaging, media targets, story angles, content and outreach.
04. Create: Our team develops press releases and media pitches. We also create thought leadership articles, expert commentary and other communication assets.
05. Connect: We take relevant stories to journalists and publications. Digital media platforms and other appropriate channels are also considered.
06. Measure: We review coverage and communication outcomes. Campaign performance is assessed to identify opportunities for improvement. This process allows PR to evolve with the business. It also keeps communication connected to larger brand objectives.
