Indian Startups & PR: Weaving Stories for the World Stage The surge of innovation from India’s startup landscape is unmistakable. From bustling hubs in Bengaluru to innovative pockets in...
Crisis Management 101: Indian Brands That Bounced Back The landscape of brand reputation is turbulent, and in the era of digital virality, even a minor slip-up can spark major...
The Evolution of Public Relations in the 21st Century Public Relations (PR) stands as one of the dynamic industries that have witnessed a vast metamorphosis over recent decades. Immersing...
Introduction: Public relations (PR) is a serious business, but that doesn’t mean we can’t have a little fun with it! In this light-hearted take on PR, we’ll explore the...
Public relations (PR) is an essential component of any comprehensive marketing strategy. It involves crafting narratives, building relationships with the media, and engaging with the public to shape public...
Public relations (PR) is an art, not a magic trick. Whether you’re considering hiring a PR agency or already have one on board, it’s important to establish clear expectations....
Introduction: Public Relations (PR) agencies play a pivotal role in building brand reputation, driving visibility, and fostering positive relationships with the target audience. However, businesses often find themselves in...
Introduction: In today’s fast-paced world, where attention spans are shrinking at an alarming rate, the landscape of communication and public relations is undergoing a transformative shift. The decreasing attention...
Each organization that values its reputation should monitor social media, and in the past few years, the social media environment has seen a significant change. The world of public...
Any effective PR plan must focus on developing strong relationships with journalists, but this is frequently easier said than done. The daily onslaught of proposals that journalists must deal...