The year 2021 is coming with a lot of expectations. The businesses are also geared up to welcome 2021 with new strategies and approaches formulated during months based on the experiences and findings during a yearlong Covid-19 crisis. Addressing the changed perspectives, requirements, preferences, and buying behaviours of customers in the most influential way is the biggest task for businesses. Here comes the role of a PR company that bridges the message communication gap between the brands and buyers.

Increased Importance Of Public Relations In Covid-19 Era:

COVID-19 has struck the nationwide businesses irrespective of their nature and size. The businesses need a new strategic approach to deliver their messages across vivid clients segments. Businesses need innovative ways to regain the lost connectivity across the channels for branding, messaging, engagement, influencing, convincing, and leads conversion. Businesses need to focus on the quality and relevancy of information sharing on public platforms because the buyers in 2021, shifting their focus from traditional aspects, will value more –

  • The brand’s repute
  • The nearby sources
  • The trustworthiness, relationship, & support
  • The reflection of ‘we care’
  • The visible presence of brands
  • The personalized communication – social media, emails, demo, display, webinars, calls etc
  • The price structure
  • The ‘vocal for local’

How will You be Benefited By Hiring a PR Agency? Eight Benefits of Outsourcing PR Services:

        When the nation is returning to its new normalcy after the peak of Covid-19 pandemic, the ‘wait and watch’ approach may deliver long-term effective multidimensional losses. Maintaining strong connectivity with all the stakeholders always results in the growth of the businesses. PR agency creates a brand image with a new flavour addressing the new concerns of buyers. As soon as you outsource PR services, you will get more time to establish and strengthen brand image and relationships by implementing strategic advertising and marketing plans. Is it good to invest in hiring the best PR agency? The following eight are commonly experienced benefits of hiring a PR agency:  

  1. Improved brand’s credibility and image
  2. Effective communication with the target market
  3. Simplified communication with masses to impress, convince, and act
  4. Increase in lead generation and conversion rate
  5. Attracts more channel partners, investors, and growth opportunities
  6. Low-cost use of public and social platforms
  7. Updates, data-driven insights, and feedbacks about growth potential and challenges
  8. Professional support for crisis management

How to Hire the Best PR Company in Delhi for 2021: 6 Tips:

The scope role and responsibilities of PR companies has widened with the inclusion of post-Covid-19 new concerns that also need to be addressed. Involvement of an efficient and results delivering PR firm in Delhi has become a must for the growth-oriented businesses because Delhi is the business centre for entire India. However, choosing the best among the top PR agencies in Delhi often becomes a challenging task, especially for start-up businesses, small businesses, and other budget-conscious businesses going to outsource this essential support first time. The following six tips will help you hire the best PR agency at least cost:

  • Set your goals and objectives with priority 
  • Determine a budget to hire the best PR Agency
  • Explore the best PR agencies
  • Discuss the plan and evaluate it to match your concerns 
  • Choose a PR agency according to objective, expected gains, and budget
  • Ask for a presentation prepared to serve a specific objective
  • Compare the infrastructure, skills, experience, achievements, specialization, repute etc.
  • Understand the detailed contract  


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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