Public relations may seem easy to some, but it is not as easy as it seems to be. Although, it is all about maintaining a mutual relationship between an organization and its public. But the process requires a lot of effort, steps, and tools. And, that is why people have invented various public relations tools which you may have not heard about, but can genuinely make a public relations specialist’s task a lot easier than expected. here You Go For Delhi PR Agencies

Here are the best Public Relations tools for various areas of work you may have not heard about.

1. Public Relations Tools For Media monitoring :

Media monitoring, digital media monitoring,

new media monitoring, or social media monitoring. Whatever you call it, they all are similar in their functioning.

Some basic features of Media Monitoring are:

• Helps to get in touch with social media influencers.

• Identifying new media and online opportunities.

• Helps to improve media relations.

• Helps in the prevention of public relations crises.

• Better overview of market research.

Different media monitoring tools and apps help with different areas of media coverage. So to make sure that you choose the apt one for your requirement, we have a list of top media monitoring tools for you.

a) Brandwatch :

It is known to be one of the best public relations tools used for media monitoring. It supports powerful and latest features such as data analysis and artificial intelligence. However, with evolving times, the Brandwatch tool has also seen various changes such as changing focus from only media monitoring to insights and consumer intelligence tools.

With the help of Brandwatch, a firm can easily keep up with new media mentions and press releases.

Apart from typical features offered for a media monitoring tool such as sentiment analysis, notifications, reporting, or keyword monitoring, Brandwatch offers also:

• Demographic data

• Image analysis

• Shareable dashboards

• Flexible displays

b) Google Alerts :

It is the best media monitoring tool for a startup firm as Google Alerts is completely free of cost for its users. But you should not expect it to perform all your tasks. As in comparison to other media monitoring tools used, Google Alerts does not offer any inbuilt features for data analytics. Also, there have been various complaints regarding spam, data collection, serious delays, and missing mentions.

Nevertheless, as a beginner, it may not be a big hurdle for you, and see how it works for you.

Following mentioned are some of the features offered by Google Alerts :

• Monitor multiple keywords.

• Monitor multi-word keywords.

• Set up the frequency notifications.

• Set up e-mail notifications.

• Monitor mentions in various languages.

2. Public Relations Tools For Text Editing :

Whether, it is a long e-mail, an informative article, or a formal press report, writing plays an essential part in every job. But doesn’t it seem too time taking and hectic? That is the reason why there are plenty of tools for editing texts. These tools have made it easier for the users to find out errors and omissions, helps in paraphrasing, etc.

Some of the functions performed by such tools are:

• Word count function

• Auto correcting features

• Suggestions regarding the errors

• Paraphrasing

 Now let us have a look at some good text editing tools used in the public relations field:

a) Google Docs :

If you are a beginner, this tool is a blessing for you. A user-friendly and quite easy-to-use app Google Docs is one of the best tools available for public relations specialists as a text editing tool. Apart from its usability, it offers various useful and easy to use features such as :

• Easy and quick share of the document in various formats such as pdf, Docx, word, etc.

• Letting the user add comments.

• Features to add feedback and reviews.

• Easily proofread and rephrase texts.

All these features are free. Again, all you need to have is a Google account, and you are done.

b) Google Keep :

A new idea just clicked in your mind. But, don’t know where to pen it down. Easy. Google Keep. Noting down is also a kind of editing. Apart from letting the user jot down their random ideas and thoughts, Google Keep also provides them with a variety of features such as uploading pictures, voice recordings, and maintaining checklists. Just like any other Google tool, anyone can use Google Keep with just a Google account and that too without paying any cost.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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