Public relations changes with time. As the medium changes, Public relations finds new ways to influence the masses. As we all know that the Best PR Agency is the bridge between media and people. We help communicate a brand with its target group and other stakeholders. Hence, in the era of media evolution, a lot of trends are there which a Public Relations professional should follow.
Here I am trying to list down few trends!
Revolution in video space – Video is certainly the most effective way to communicate your thoughts or messages. In the present scenario other mediums like YouTube, Facebook Videos, IGTV, etc. So, if you have a smartphone in your hand, you can easily become a broadcaster by yourself. Therefore a lot of people, who are active on these platforms, are becoming influencers.
So, first of all, let’s understand the meaning of the word call influencer. Influencers are people, who have an audience/followers in big numbers. We can understand it better with a few examples, Bhuvan Bam who is one of the leading YouTuber in the industry has created so many brand integration on his channel. Same way TVF is one of the biggest branded content production houses is around. They started as a youtube channel and now they produce shows. When brand integration happens at this level, it gains a lot of eyeballs and creates awareness about the brand.
Recently the most successful campaign that has created some noise is VICKS, the touch of care. Hence being a public relations agency, while creating a campaign for the brand, we should always consider a strategy that may revolve around brand integration.
Social media trends – Being a publicist our biggest challenge always lies, that one has to be aware of all the marketing trends. And no one can undermine the power of social media in the present scenario. The social media marketing agency is growing in numbers day by the. But now when a Best PR agency creates a plan they also should be in sync with a social media agency or social media marketing tools. We can understand it with another example. When a pr agency plan with any objective using social media tools supports in increasing brand equity.
For example, if we get an article in the TOI newspaper, but the very next day, the article becomes old. And then the shelf life of an article becomes short. Hence, we use social media to recycle the same article and reach our target audience. But here one more thing is important that we can’t do this exercise or this exercise will not become that effective if the brand does not have an audience already. So, creating a social media campaign regularly and building an audience on each platform is important.
Influencers Marketing – For Best PR agency in Delhi NCR or Individual publicist, the whole public relation exercise becomes less effective if the other stakeholders like Instagram Influencers, Facebook Influencers’, twitter influencers are being left out. For example when a pr agency in Delhi creates a brand awareness campaign for any company that justifies their target market Delhi, then the whole campaign should consist of a really strong influencers collaboration. Now if we talk about influencer’s collaboration in Delhi, we need to figure out the right influencers with the right set of followers.
Example– If a PR agency campaigns for clothing brand then the influencers should be from the clothing brand. Hence, while creating a plan public relation agency should focus on the above points as well.
All the mentioned points above we can certainly understand that it becomes crucial for any PR professionals or Top PR agency in Delhi to keep these above trends in mind. And as a when the trend changes, the whole campaign structure changes as well.
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