Hiring Top PR company in India can be a tedious task for the brand.
If we consider there are more than 300 PR companies already exists. PR Companies should also meet the expectations of the brand.
As the number of PR companies is increasing day by day, it becomes all the more difficult to choose a Top PR company. But, First of all, we need to understand that there are so many factors that make it difficult for the brand to choose amongst the Top PR company. Please find below a few factors, and how to address the problems?
The result– The foremost concern of any brand is to determine, how a result-oriented PR company is? Getting a result in public relations depends on quite a few things. But, still, there are ways to determine results. For example- if the Top PR company has a good media relations team, then, we get to know about the story beforehand. Hence, while hiring a Public Relations company in India every brand should keep the result-oriented approach in mind.
Past Record– While hiring Top Public Relations Company should also focus on the record and do the backgrounds check. Most of the time, as new Public relations company mushrooming every day, it certainly becomes difficult for the brand to do the background check. But, it’s possible as all the TOP PR agencies always keep its client case study ready. So, while hiring a Best PR Company in India for your brand, it’s important to ask for case studies.
Leadership Position– Leaders of the organizations impact the work culture and results. Any TOP PR Company in India needs to have great leadership with one of the best strategic minds in the Industry.
Content Team– While hiring a Top PR Company in India a brand should always find out if a Public Relations company has a good content team. Content is always an undisputed king. A brand can also ask any Top PR company in India for the past content work done, which eventually determines.
Experience– Experience matters a lot. Experience teaches a Public Relations company, what strategy works and what does not! A Top PR Company is always built on people with experience. Hence it’s important to give importance to the experience.
Success Rate– the Success rate is a parameter, which determines the average success rate achieved by the agency while running a public relations campaign. Every Top PR company has a success rate. While looking for a Public Relations company for your brand it’s mandatory to look into this.
The total number of clients- Its important to find out, how many clients have been served by the company. Top PR company in Delhi like Twenty7Inc has served 150+ clients in for 9 yrs.
Now, What to expect when you hire a Public Relations Company for your brand?
Nowadays every other company wants to hire a Public Relations Company. Regardless of their revenue, they want to spend on public relations activity. They know the importance of Public Relations activity. In this present scenario when every other person is holding a smartphone, Public relations activity becomes more crucial. Public Relations allows you to communicate with your target group. Address all the communications gap. It seems very easy but to hire and work with a Top PR Company in Delhi NCR is a task.
Most of the people/company who has not done PR activity or new to this will doubt the result. The challenge is they don’t understand, how Public relation Company even function?
Any brand that hires a Best Public relations Company should first understand the functionality as well as know-how that will it be beneficial for your brand. Every agency works in a set format. Every agency tries to work according to your objective and goal. They create a plan which helps a company to meet the goal.
Here I am trying to list down a few of the expectations which a client has when they hire Top PR Companies in Delhi!
1. To become an overnight brand – Branding is a time taking process. Any brand which is known today is not an overnight success story. It is a gradual process due to the low attention span of a human being. It is being said in the textbook that if we see anything 12 times then only humans tend to remember the same for a few days. Now if we consider this case study correct, eventually the statement becomes false. No brand can become an overnight success with any kind of marketing exercise. They might become renowned after putting so much money, but the recall factor would always be missing.
2. It generates sales immediately – Any company that hires Best PR Company should never expect that the sales figure would shoot up immediately. It cannot happen. As mention in the above statement, all kind of branding exercise is a time taking process. So, with just one coverage in prominent newspapers or magazines, any brand should not expect their sales figure to exceed drastically. Eventually, after getting covered by various platforms over a while, it helps in sales as well.
3. Becoming an industry leader – Why do you think coca-cola spends crores in its marketing campaign? Why do you think all the known brands still spend so much time, energy and money on their marketing campaign? The answer is really simple. because they do not want to create any kind of low recall value. Recall factor does not let you forget the brand. It comes now and then in front of your eyes, which results in becoming a leader in the segment.
So as mentioned above, I would always suggest a brand to not expect an immediate result from any marketing exercise. Be it Public relations or advertising cost. Every marketing exercise takes time and it always helps in the long run. And gets the required result.
Hence, a brand that tries to hire a Top PR company in India (like Twenty7 Inc.) should keep all the above points in mind. These points eventually clear a decision-maker mind.