Public Relations in 2020 will be driven by strategic roles revolving around metrics and measurements. The process will be guided by impact and outcome-based results. Where the earned media approaches have become more strategic, PR professionals are vested with the responsibility to create demand amongst the target audience. With the coming in of different platforms and technologies, here are some of the PR trends which will dominate the year:
1. Role of data in the content explosion
According to research, every day more than 5.2 quintillion bytes of data are generated worldwide. With such a rise in digital content, the PR in this age needs to act more smartly than before by developing engaging content. Hyper-focused digital campaigns will be the game changer as it has the potential to reach a niche audience group. SEO PR will aid the business to create more visibility online, further leading to generating the right traffic for their corporate platforms.
Going by the sudden bloom of the PR industry in recent years, organizations today are being very selective in partnering with the PR firm, adding unprecedented pressure on the PR professionals. The PR agencies having specializations are likely to be sought after by the organizations. Hence, the best PR agencies have industry experience, a clear understanding of the local market, cultural aspects, and the latest trends. All the factors prioritize the PR consultants to be proactive and smart in order to support the brands in the fast-moving environment.
3. The impact drove meaningful engagements
Irrespective of the various shift in the PR industry, be it the penetration of technology, specialized algorithm, or fancy electronic devices, the major essence of public relations is not lost yet, i.e. the human element is still relevant in the industry. Therefore, the best PR agency in Delhi, hire or train consultants who can create and maintain meaningful engagements. The entire mechanism like content development, hosting events to other forms of communication, all need human intervention so that it is relatable to people.
4. The year of micro-influencers
With time brands are realizing the importance of micro-influencers. As they have developed dialogue, rapport, and trust with an intimate audience group, they exercise a point of connection between the brand and the audience. This process breeds authentic trust giving positive results. Long term partnerships between brands and micro-influencers can garner successful-outcome based campaigns.
5. Reputation management – a new dimension ruling PR
Where the media has become very quick, making content viral within light flashing speed, agencies are fostered to handle the client’s or brand’s reputation.
Though reputation management inclines more towards the management sector, in the future PR will have to designate a professional team that will understand the media and seamlessly manages the dynamic reputation management.