When Barak Obama fought the American Presidential election,he gave a slogan; we can, we will. Barak Obama won the US presidential electionand created history by becoming the first Black US president.
I am trying to take you back to make you realize that if youcan earn the faith of your community, anything is possible.
Today in the year 2020 we are stuck in some unprecedentedtime. Times like this come with hard questions about several things. But mostimportantly, it comes around withquestioning our existence. The entire human race future depends on solving thehard problem of the COVID-19 situation. Around the world, life is at a halt. Itseems like everything has stopped. But in between this pandemic, many thingsare brewing up.
It might not be relevant, but what is happening in the USAis disturbing. People have come on the road in this pandemic to seek thejustice of Mr. Blake. Mr. Blake was shot by a police officer seven times.
This movement has got me to this quote and Barak Obama, thensomething unique came in my mind.
When it is about survival, it brings out the virtues.
That is what happened when Barak Obama became president ofthe USA. Right now we are in a mode of survival, and it will bring out thevirtues of people, businesses, state, and everything related to life.
Now. let’s talk a little bit about the businesses. As I havealready mentioned that it is time for survival. When things are not moving atall, it is ought to become a big obstacle for growth. Particularly businessesthat got hit directly by the world-over lockdown.
As a marketing agency, we see that this is a time to do ourbest. My suggestion to my fellow business owners will be, just do your best andbring out your virtues.
Use social media, media, and other ways to promote yourstuff. You need to find out ways to reach your target audience.
This situation has given an ample amount of time to businessowners. So, take this opportunity to talk directly to your customers. Callthem, wish them; ask them how they are feeling? how they are surviving. Offeryour support to those who are in need. More than anything it is the time tobecome more human. Building this bonding should be the priority for especiallythose who are in the service industry.
Those who are not in the service industry can find out a wayto reach their existing audience, offer them help through email, social mediaposts, etc.
I know, no one can share anyone’s pain. This is the time tolisten to their story. People are still stuck inside the home. They are notsure about their future. Middle-class and lower class have been facing a majorchallenge.
Every company in the industry, irrespective of its forteshould practice empathy and compassion like never before. These are the thingsthat will take us through.
Therefore this is the approach that we should take in theyear 2020. An approach towards humanity. Ethical business practices andbuilding trust in our community. Be it a business community or human community.
Together only we will do it.