Guerrilla marketing is a term that everyone might not be familiar with. But this marketing tool is being used more and more each day, by brands today. What do we mean by the term ‘Guerrilla Marketing’? And why is it considered to be relevant in today’s world?
What is Guerrilla Marketing?
As Investopedia defines the term, “Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.” Guerrilla marketing is very different from traditional tools of marketing. Guerrilla marketing is more focused on the personal interaction of the audience, and unlike other media campaigns that are accessible to various people across various geographical locations, guerrilla marketing is limited to particular set locations. Guerrilla marketing, compared to other forms is much cheaper and costs little to no money often. It uses unconventional ways to intrigue the audience and make them feel interested in the brand or the product.
Relevance of Guerrilla Marketing
Over the years, more and more brands are now becoming more open to experimenting, when it comes to their marketing strategy. This had led to both big and small brands trying out unconventional ways, to reach out to their target audience. Guerrilla marketing is an example of such marketing tactics. Marketing professionals now realize the power of word of mouth in this case, and many brands have now tried their hands out at this marketing tool. Let’s discuss some of the benefits of this tool, and the relevance of using it:
One of the biggest benefits of using this tool is that it is very budget-friendly. When compared to other tools of a media campaign, which require a large amount of time, money, other resources, and workforce, guerrilla marketing is much cheaper. The brand relies more on the unconventional method chosen to raise brand awareness and start the conversation. The creativity behind the marketing tactic plays a much more important role than the budget behind it. Being the best PR agency in Delhi, we understand what a good guerrilla marketing campaign can do to a brand.
The Power of Word of Mouth
With the internet, the word of mouth often travels much faster today. It only takes a few moments for any individual to share anything with the world, with the technology and media channels present today. This has made the power of the word of mouth much stronger. It only takes a few tweets or a few Instagram posts today to start a conversation about the brand, if guerrilla marketing is used well. This can lead to the brand reaching out to many people across the globe, even and raise brand awareness.
More Memorable than Conventional Tools
One of the things that brands strive to do is leave a lasting impression in the minds of their customers. They want that the customers remember the brand and deem it as memorable. As guerrilla marketing uses unconventional ways to market something, they are much more likely to leave a lasting impression in the minds of the consumers when executed well, than when traditional tools are used. This tool can leave them feeling intrigued and can make them want to learn more about the brand or the product being marketed. It can also help with the brand recall, if the campaign is memorable enough, and again is executed well.
Better Relationships With The Consumers
It has been observed that when compared to other marketing tools, often Guerrilla marketing has higher positive feedback. The customers interact with the brand on a more personal level. The interaction in this tool is geographically based and targets lesser people at once when compared to other marketing tools. This also enables the consumers to form better and more personal relationships with the brand and its products, often.
Guerrilla marketing is hence, is a good tool for marketing when combined with good execution and an out-of-the-box idea. It can help the brand create brand awareness among more consumers, and even expand its reach. It can also leave a lasting impression in the mind of the consumers and can lead to more personal interaction with them.