According to me, Public relations (PR) refer to the variety of activities conducted by a company to promote and protect the image of the company, its products and policies in the eyes of the public. As the word “Public Relations” itself tells us the meaning i.e. maintaining relations with the public.
In simple terms, Public Relations is a strategized process of managing the release and spread of organisation-related information to the public to maintain a favourable reputation of the organisation and its brands. This process focuses on –
- What information should be released,
- How it should be drafted,
- How it should be released,
- What media should be used to release the information (usually earned or free media is used for the same)
Objective of Public Relations
The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and relevant.
Functions Of Public Relations
Public Relations is different from advertising. Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions. The main role of public relations is to promote the brand by using editorial content appearing
on magazines, newspapers, news channels, websites, blogs, and TV programs.
Using earned or free media for promotion has its own benefits as information on these mediums isn’t bought. It has a third-party validation and hence isn’t viewed with scepticism by the public.
The functions of public relations manager and public relations agencies include:
- Anticipating, analysing, and interpreting the public opinion and attitudes of the public towards the brand and drafting strategies that use free or earned media to influence them.
- Drafting strategies to support the brand’s every campaign and new move through editorial content.
- Writing and distributing press releases.
- Planning and executing special public outreach and media relations events.
- Writing content for the web
- Developing a crisis public relations strategy
- Handling the social media presence of the brand and responding to public reviews on social media websites.
- Counselling the employees of the organisation with regard to policies, course of action, organisation’s responsibility and their responsibility
- Dealing with government and legislative agencies on behalf of the organisation
- Dealing with public groups and other organisations with regard to social and other policies of the organisation and legislation of the government
- Handling investor relations.