In older times, to be known and seen, businesses had to put in all their efforts. Communication during older times was not as convenient and frequent as compared to the current one. One has to wait for days and weeks to get their messages delivered to the other person. This process used to take a lot of time that may not be considered, during an emergency.
Likewise, businesses too had to face various hurdles while communicating their goals, unique selling points (USP), etc.
But, with the evolution of time, everything started changing. With time, there came a development in means of communication. It marked a new beginning, especially for business persons.
Today we will have a look at how digital marketing, a new means of communication, emerged into the market and turned the tables, how it has become a tool for public relations, and what roles it plays in public relations?
What Is Public Relations?
Professionally, public relations can be defined as a marketing strategy of professionally maintaining a favorable image among the public including, the press media, other organizations, and competitors, initiating a mutual relationship benefiting both parties at the same time. Here You Go For Delhi PR Agencies
There are seven different types of public relations. They are:
1. Public Affairs
2. Media relations
3. Community relations
4. Crisis communications
5. Internal communications
6. Strategic communications
7. Online and social media communications
Now let us know about digital marketing in detail.
What Is Digital Marketing?
Digital marketing is also known as online marketing or E-marketing. It is also a component of marketing that helps a business organization, public, press media to reach out to their ultimate target using an online presence, for instance, social networking sites, mobile applications, e-mails, etc. Unlike older times, digital marketing has helped narrow down the distances between two communicators and made it easy to exchange your thoughts.
Digital marketing has many types. But let us have a look at the ten most evident ones.
1. Email Marketing
2. Video Marketing
3. Audio Marketing
4. Mobile Marketing
5. Affiliate Marketing
6. Content marketing
7. Display Advertising
8. Influencer Marketing
9. Social Media Marketing
10. Search engine marketing
Now you know what is public relations, and what is digital marketing. But how are they related to each other? Let us know in what ways digital marketing plays a role in the better operation of public relations.
Role Of Digital Marketing In Public Relations
1. Online Presence :
As we read, digital marketing is purely based on online presence. So, it is obvious that implementing digital marketing in your business will boost your online presence and help you achieve better and higher brand visibility. And considering today’s time, an online presence is a must for every business. If your business is not online, then people may assume you are not up to date even if you keep up with all the trends. And thereby, digital marketing aids public relations by providing an effective online presence attracting more ultimate customers.
2. Boost Website Traffic :
Having an online presence is not the only point in digital marketing. Suppose, having a website for your business, but you do not get sufficient traffic for your business to boost up. Will there be even a point in developing your website? No. That is where digital marketing comes to the rescue. When your business invests in digital marketing, you get an opportunity to gain more exposure that leads to increased website traffic.
3. Improve Your Brand Image And Increase Trust :
By applying this strategy to your business, you can help your own business grow in such a manner that it improves your brand image among your customers and increases their trust in you and your business. Brand image is an essential component of every business. One must make sure to have an effective brand image. Brand image, in simple words, means how your brand is viewed by customers. An increased brand image ultimately leads to an increase in customers’ trust in your brand. That means the more your brand will be seen and discussed, the more trustworthy your brand will be.