Choosing a profession is a lifelong decision. But if you think you possess the skill set of convincing people easily, or can pull off a smart talk and can handle pressure smoothly, then, Public Relations can be considered as a lucrative career for you.

But what are some of the things one should keep in mind while choosing public relations as their profession?

Things you need to know:

1. Overview

In order to pursue public relations as a career, one must work hard creating, maintaining, and representing a favorable public image for the organization they are appointed to work for. They also take care of media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals. But the responsibilities of a public relations specialist do not end here, there are tons of more varied duties they perform.

2. What are their duties and responsibilities?

In addition to nurturing a fruitful relationship with the public with regard to the business organization, an individual on a daily basis carries out many more different duties and responsibilities. Some of them are listed below:

a. Creating public relation plans and strategies:

Just like any other marketing strategy, public relations to need plans and strategies developed beforehand in order to run out smoothly which is prepared by a public relations specialist.

b. Prepare information for the media andwrite press releases:

Public Relations Specialists are the individuals who are in charge of handling an organization’s communication by interacting on behalf of them with the public such as consumers, investors, reporters, and also many other media specialists. And so are also called Press Secretaries.

c. Develop and maintain the quality of the company’s corporate image:

They also take care of developing and maintaining the quality of the company’s corporate image and keep track via different online and offline channels. And also makes sure that they keep their organization up to date in order to run at a longer pace.

d. Identify main client groups and audiences:

A press secretary must have the talent to understand the attitudes and concerns of the groups they are in charge of interacting with and hence incorporate a cooperative relationship with them. And also determine the best way to reach them.

e. Develop and maintain their organization’s corporate image and identity:

Public Relations specialists don’t only look forward to maintaining a healthy relationship with their customers but also keep in mind to present and maintain a positive corporate image and identity. This doesn’t only give the existing customers a chance to stay but at the same time, it plays a major role in attracting new customers, organizations, and other reliable sources.

A skill is something that makes humans capable of going beyond their capabilities and imagination. And for every task an individual performs, there are certain skill sets he/she should bid by. Likewise, for being a public relations specialist an individual must abide by the below mentioned skill sets.

3. What skills are needed?

• Interpersonal skills

• Organizational skills

• Problem-solving skills

• Speaking skills

• Writing skills

Together with a good skill set an employer also seeks an employee with a bright educational background. Before applying for the position of public relations specialist one must make sure that he/ she fulfills the below-mentioned educational qualifications for a good post with a reasonable salary.

4. What educational qualifications are required?

1. Should have a bachelor’s degree in communications, journalism, public relations, marketing, or any other related field.

2. Experience of 3-4 years in public relations or corporate communications.

3. Excellent organization skills.

4. Demonstrating ability to prioritize tasks and manage time effectively.

5. Strong verbal and written communication skills.

6. High proficiency in Microsoft Office.

7. Proven ability to develop, implement, and execute successful public relations campaigns.

8. Proficiency in English

9. A creative yet practical mind

With the increasing business opportunities, demand for public relations specialists is also on a rise. As a fresher, one can start off their career with any PR agency as an executive or maybe some other designations such as accounts executive, communication executive, event managers, etc. And as you get more experienced your salary is likely to increase by passing years.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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