Ever since the pandemic first hit, a lot has changed in our lives; from wearing masks all time, carrying sanitizer with you everywhere, to trying to buy things online more. Now looking at our lives before this feels bizarre. Nevertheless, humans have been somehow managing and have gotten used to a lot of these changes now, with the second wave hitting us hard. With the vaccine rollout happening all over the world, hope has emerged again and it seems like, with a bit more time, we all might be able to go back to our normal lives, free from social distancing and sanitizers.
Besides our daily lives, COVID 19 has also altered the way consumers think and purchase over time. What is up for debate is how many of these changes will end up staying even after the pandemic ends? Here are some of the trends in marketing that emerged during the pandemic, and might last for a longer time period than anticipated:
With the advent of the virus and the announcement of the lockdown, people were stuck at home and a lot of people were trying to take to online shopping for most of their needs. Platforms were bombarded with orders and delivery requests. Over time, there has been a noticeable increase in online shopping, and researchers say that it might increase more in the coming future. Many are expected to sustain this mode, even in the future.
With online teaching and work from home in full action, many people moved back to their homes from urban cities. Many reports have pointed out that ever since the pandemic struck, people have been buying a lot from their local markets. Many customers also turned towards locally sourced items, for a safer and more personalized experience. In the future, customers might strive for this in more of their purchases.
Whether it was because of convenience, or safety reasons, or just to try out localized marketing, the pandemic also saw a decrease in brand loyalty amongst customers. There was also less hesitance amongst them to switch to new brands and try out new ones. This has shed light on the fact that brands in the future might need to pay more attention to this shift in consumer behavior if it persists and note when and why the customers are changing.
We all have been spending a large part of our weeks, sanitizing everything that came from outside. With COVID, reports say that customers look for the safest and the most hygienic options available to them, to ensure safety. Brands in the future too might have to make sure that no matter what their product or service is, they are keeping hygiene a priority. A challenge with this change can also be trying to balance sustainability and hygiene. With a heavy increase in single-use plastics since last year, brands also need to make sure that they try to produce lesser and lesser waste and try to use sustainable methods.
When the pandemic first struck, people were all left worried as to how everything will change and how they will adapt to these changes. But in no time, customers and brands both did the needful and adapted. In India, with the second wave at the full spike, who knows when the new normal will become a part of our past? Since the virus is changing with time, so will things. Brands need to be ready for any change that this virus might present as a challenge and should be ready to adapt to any such changes. This should be kept in mind even after the pandemic ends. Being the Best PR Agency in Delhi we always try to make sure that we provide solutions for any such challenge that the brand might face.
With the second wave still going on, there are many trends that might come and go with the virus. The best thing brands can do is empathize with their customers and try to come up with solutions for any problems they are facing. Given how unpredictable everything is with the virus, brands need to keep adapting and not be afraid to change.