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National Institute of Juridical Sciences Case Study

THE BRAND

The West Bengal National University of Juridical Sciences was established under the  WBNUJS Act, 1999 (West Bengal Act IX of 1999) adopted by the West Bengal Legislature in  July 1999. The University was notified under Clause (f) of Section 2 of the UGC Act, 1956 in  August 2004 and has been granted permanent affiliation by the Bar Council of India in July  2005. The Chief Justice of India is the Chancellor of NUJS and is also the Chairman of the  General Council, the supreme policy-making body of the University. Professor Dr. P. Ishwara  Bhat is the Vice-Chancellor of the University

THE SITUATION

The field of law and economics of developing countries is still in its youth and is growing rapidly and is a fertile ground for exciting new findings, both theoretical and empirical.  Further progress is likely to come from the studies of the elements of the legal system other than the substantive law and should move beyond specific analyses of the impact of particular success and failure stories towards more general analyses of the determinants and outcomes of successful legal institutions.

THE OBJECTIVE

The objective is to cultivate the science of law, to promote advanced studies and research in law so as to meet the social, economic and other needs of the Indian people, to promote systematization of law, to encourage and conduct investigations in legal and allied fields, to improve legal education, to impart instructions in law, and to publish studies, books,  periodicals, etc.

THE CHALLENGES

We all are aware of the term “Sexual Harassment” which is a bullying or coercion of a sexual nature, or the unwelcome or inappropriate promise of rewards in exchange for sexual favors. In most modern legal contexts, sexual harassment is illegal. As defined by the  United States’ Equal Employment Opportunity Commission (EEOC), “It is unlawful to harass  a person (an applicant or employee) because of that person’s sex.” Harassment can include  “sexual harassment” or unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature. The major challenge was to educate the people about sexual harassment as the legal definition of sexual harassment varies by jurisdiction.

CREATIVE SOLUTION

1.Promoted awareness among the masses.

2.Effective involvement of media.

3.Participation in industry stories

4. Educating the people through online courses on Sexual Harassment.

THE RESULT – KEY HIGHLIGHTS

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Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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