More and more businesses have started taking local SEO as important as the organic SEO to boost their performance after going through some recent survey reports. The numbers of recent surveys, conducted globally to analyze the changes in the buying behavior, highlight the increased importance of local SEO with a couple of years. Also, the Covid-19 pandemic made local SEO Oxygen for the businesses. Leading SEO and digital marketing companies have started offering local SEO packages designed to help the businesses get quality leads from a target area.
Ten Benefits of local SEO to Succeed in 2020 After Covid-19:
1. Supports your business to appear in Google’s 3-Pack redesigned to suit mobile users better
2. Increases web traffic because of local searches
3. Keeps you competitive to neighboring businesses
4. More leads with the high conversion rate
5. Supports to survive and grow in a challenging marketing environment
6. Quick sales growth because customers now prefer to deal with a nearby store
7. Increased numbers of repeat customers because of proximity
8. Builds a community of brand loyalists because of improved relationship and trust
9. Your business website gets more reviews and citation to rank higher
10. Reduces advertising and marketing cost; it is the primary need of businesses after Covid-19 pandemic
Ten Statistics to Show Why You Need To Hire Local SEO Agency:
1. 72% of consumers visit the store within 5 miles distance after finding it in local search results.
2. 97% of potential buyers learn more about your business through local search results
3. 88% of mobile searches turn in to either a call or a visit within 24 hrs.
4. 18% of local mobile searches tend to make a purchase within one day
5. Searches with “Near me” and “close by” increased 900% since 2018
6. 28% of local searches convert into a purchase
7. 92% of buyers pick the business that appears in the 1st-page local search results.
8. 4 in 5 shoppers trust local search results to get the local information.
9. 46% of total Google searches intend to get local information.
10. 78% of location-based searches convert in an offline purchase.
Ten Local SEO Tips for 2020 That Will Definitely Benefit You:
Covid-19 pandemic has changed the way of marketing because of a significant shift in buying behavior and changed priorities. The number of new norms will also make dealing with nearby sources more beneficial. ‘Vocal for Local’ will also increase the importance of hiring the best digital marketing company with specialization in local SEO. What are the essential elements of the best affordable local SEO package?
1. Register at Google My Business
2. Use the best performing keywords
3. Mention location in the title tag, headings, body copy, meta description, and footer
4. Leverage the benefits of local directories
5. Focus on getting reviews and referrals
6. Use geographic schema markup
7. Build quality backlinks
8. Use local SEO friendly URLs
9. Leverage the benefits of social media
10. Optimize on-page parameters including web content
The successful local SEO needs a strategy designed with goals in mind. Local SEO is the most cost-effective marketing tool; however, it needs a proven specialization of the hired digital marketing company for local SEO. Some Covid-19 impacts on buying behaviors and business practices are going to stay for the years to come; strategic local SEO is going to be at the core of marketing plans of businesses targeting particular communities in specific geo-locations.