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Public Relations is the relationship an organisation maintains with its public. Here both parties share mutual beneficiary equally and efficiently. Often, it is in the form of storytelling.

But in this digital era, people tend to prefer hard and fast rules in anticipating instant results. Public Relations does not conform to this prevalent trend in the market. Although it consumes time in the very beginning with the time passing by, it becomes a source of the reliable and trustworthy audience, who not only looks up to your work but also make sure that they furthermore attract more and more ultimate customers.

But, why is Public Relations underrated and often overlooked?  Why it should be given its due recognition?

Just because other business persons in the market consider Public Relations underrated, it does not mean that you should also overlook it. PR plays a crucial role in the expansion and flourishment of the business.

Public Relations improves your relationships :

As mentioned in the first paragraph, Public Relations is a mutual relationship between an organisation with its public that benefits both parties. So, it is obvious that if managed and handled carefully an organisation can maintain an effective and efficient relationship with its public. A Public Relations specialist performs these duties. They make sure that not only the public is benefitting from the organisation but at the same time the public is also benefited which is referred to as a mutual relationship.

Public relations can handle a crisis :

An organisation is a place that is made by people and for people. Basically, it is the human force acting as a means for producing goods and services for the public. The public in return acts as an intangible asset. It provides aid to any sort of crisis faced by any organisation. The public can help an organisation to grow. Likewise, become the reason behind the failure of a business organisation. It all depends upon your approach towards the public and the foundation of your relationship.

Enhances Media Relations :

Media plays a crucial role in the growth of any business organisation. An organisation can take help from the press media and arrange an interview highlighting the strategies, good deeds, accomplishments, goals, etc of their organisation. This action will inculcate a good media relation rejuvenating the previous ones and enhancing the new ones.

Build your brand image :

A good and positive brand image is something every organisation looks up to. The brand image basically refers to how an individual or a group of people look up to a business. The more positive the reviews and feedback are, the more positive is the brand image. And in order to establish a trustworthy and positive brand image and visibility, any organisation has to give its best. And a Public Relations specialist ensures that the organisation they are working for has a succeeding brand image by maintaining a healthy relationship with its public.

Cost-effective in nature :

Public Relations is a means of earned media. It is not paid like advertisements. This can be a vital reason why Public Relations is taken for granted. Even though it is an earned media, the impact it leaves is sometimes even more powerful than advertising. As Public Relations tend to have a storytelling nature, it spreads like a forest fire. This is further intensified by word of mouth. These are some of the most effective yet efficient ways to promote one’s business.

Conclusion :

To sum up, I think even though the world is getting digital and everything is just a tap away, the corporate world should never ignore Public Relations. It is an aspect which although may not seem huge and diverse but in reality, needs some time and patience. And a sufficient amount of dedication will definitely lead to successful and accomplished Public Relations.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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