Social media is a universal platform to showcase talent, business, creativity, etc. And no doubt, it has played a crucial role in the uplifting and enhancing business world. It has introduced businesses to a broader picture of interaction with customers. With the development of social media, it has become way more convenient for businesses to operate on a large scale. Currently, social media has become an integral part of every possible human being. Social media allows business organizations and the audience to connect directly and engage in real-time. And these connections help an organization in tough times or a crisis. here you go for Best Pr Agency in delhi

And today, we will be having a look at some of the ways social media has impacted public relations during times of crisis :

Two-way Communication

Social media has provided businesses with great opportunity to reach out to their ultimate customers more freely. Social media such as Instagram, Facebook, Twitter, etc help to assist an organization in expanding, communicating, and promoting their business worldwide. Whether it is an engaging video posted on YouTube, a creative post posted on Facebook, or a brand new reel posted on Instagram, social media always has the right choice for your business. These media contribute towards better and more exposure between an organization and its customers. It acts as a two-way road where the organizations get a chance to interact and engage with customers using various social media, and the customers get an opportunity to reach out to the businesses in their way as there are no restrictions upon anyone. One can like, share or comment on anything they wish for. It also helps a business to analyze through the reactions of the customers whether they liked the product or not. If the reviews are negative then, the latter will try to improve and if they receive positive feedback then, they try to be consistent in their work. And this is how social media can assist an organization during its tough times.

24/7 Engagement

Social media has helped narrow down the distances between a business organization and its customers. As the times have changed, customers have become much aware of their rights and duties. Just like how it has become convenient to reach out to an organization, customers too expect the same. If customers are pinning a doubt, they expect a business organization to respond as fast as they can. And this has been possible with the help of social media. Now not only customers but even the organization can establish a direct connection with its ultimate customers. Implementing such a strategy will help an organization during any emergency or crisis.

Finding Influencers

Instagram is the best platform to find influencers and reach out to them. Currently, every individual is busy on their phone. Keeping such things in mind, businesses too have started following the trend and started reaching out to Instagram influencers. And it is pretty simple. First of all, an organization must understand what is their niche. After this, they should see whether the influencer they want to approach works under the same niche or not. Instagram keeps an eye on your activities, your likes, dislikes, and other things you perform. And according to that, Instagram suggests your future feeds. So it is always important to follow your interests, accounts, hashtags, etc. It helps Instagram improve its algorithm and present you with the best content.

Bottom Line

Summing up, I think since the very first day of its development social media has played a crucial role in shaping and uplifting business organizations. They act as a means of communication for an organization and its customers.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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