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Media relation is an integral part of the PR agency

Media relations helps in creating a brand image, brand recognition, it grows the reputation of the brand and legitimacy, maintain good relations with media also helps during disaster management.

It means developing and sustaining a respectful and mutually beneficial working relationship with the news gatekeepers and gathers.

Media works as a reliable source to distribute accurate information to its audience. So, maintaining a healthy relationship with the media also help the brand to distribute the information to its publics which is reliable by the public.

There are various tools of Public Relations such as Press Release, Industry Story Participation, Authored Articles, Speaking Opportunity, Business Event.

Press Release is important as through press release, we share the most adherent, specific, and clear information to the public of the brand. Press Release is a document that has a strict format and it serves the 7p’s of marketing. PR agency in Delhi provides press release dissemination solutions.

Industry Story Participation is the editorial news coverage and brand’s industry involvement which has facts and figures of the industry and gives the public a surety of authenticity and trust. It also established the spokesperson as a great industry leader. A good PR agency helps clients to create these opportunities.

Speaking Opportunity established the spokesperson as an industry leader and creates the space of the brand and the spokesperson in the markets. Which is also helpful in brand building and creating the brand space in the market. A PR agency with a good connection can help a brand to find out these opportunities.

Authored Article presents the spokesperson as the intellectual industry leader and who has a hold on the industry. It presents spokesperson expertise in the industry. It is important for thought leadership to drive in the market and establish the spokesperson as the industry expert.

Business Events are for the business people to gain exposure to their business, promote new product and services, and ensure the target consumer access the reliable information which is transferred to them. Events are the chance to clear the consumer’s doubts and build customer trust. A good PR agency builds contact with the event companies to cater to their clients.

Story Idea suggestion: Story idea suggestion is a way to establish media relations. Being a journalist is not an easy job. The journalists are mostly busy doing the research and breaking stories. If we can support a journalist with their work, like creating new ideas or sending them new topics to help them out for the work. This creates a mutual relationship with the journalists and helps build media relations for the brand. The relationship should never be one way, it should always be two ways.

To conclude my point, media relation is a job of PR agencies and most of the PR agencies in Delhi are experts in doing so. It is a gradual process and it takes time. But once it’s built, it requires nurture and cares like every other relationship.

Hence it’s important to keep making effort to create new relationships and maintain the old one as well.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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