In today’s generation, everyone is stuck into their phones. Just like you reading this blog. Well, I won’t blame you or anyone else. Mobile phones, the internet, social media, etc all have now become a very crucial part of each and every human being’s life. Be it going through a new shopping app to buy a new dress online, deciding on which restaurant to ease down your hunger, or maybe just searching through any random stuff to cut out through your time. That is what we, in fact, everyone are into nowadays. Right.

But have you ever wondered how such things work? Today we will be discussing one such perspective which makes these things possible. And that is Public Relations.

Over the past few decades, public relations have gone through numerous transformations. With time passing there have been various evolutions in the corporate world being the emergence of social media, customers going online, e-marketing, etc. Today we’ll have a look at how social media platforms benefit public relations.

Focus Your Message on Your Audience :

Now imagine you just discovered this very interesting and classy new shopping page on Instagram and the very moment you saw that page, you fell in love with the products showcased and started to follow it. But what do you notice after a day or two? You started receiving promotional texts day and night from that page. I am sure you will unfollow that page and may also bad mouth about it among your circle. But if we have a look through the perspective of a businessman to some extent it was okay for that person to promote his business, but the way he chose to execute it may not be the right one. And that is because social media is a place where people gather virtually to communicate and share instead of receiving promotional messages from brands. So for a businessman, it is a must to first build a connection with their customers. And then approach them. You know connections build connections.

To Make Announcements :

They say words travel fast on social media platforms especially Twitter. Just tweet anything hilarious, raging, or maybe anything stupid it may become a hot topic regardless of being positive or negative. The power people hold nowadays is unimaginable. They can trend anything and everything and make it famous. And that is what we call an opportunity for business to rise and flourish in the market.

A public relations specialist can use social networking platforms for announcing awards, launching a brand new product, and updating the customers about company updates and hence reach a much wider audience via social media than traditional forums.

Take The Help of an Influencer :

Approaching an influencer can prove to be a life-changing decision for any business organization. Today social media is filled up with all the different kinds of influencers from around the globe, influencing audiences worldwide. If a public relations specialist can get help from an influencer by approaching him/her the business will see wonders happening to it. An influencer will give a business the voice that they can never achieve on their own. A social media influencer has a massive digital following that rather helps the business to grow and flourish. When a public relations specialist is approaching an influencer they are automatically building and strengthening their connections for further expansion of their business.

To Identify Brand Threats :

Launching a new brand in the market directly may or may not prove a success for a specific brand. Sometimes customers may behave, either way, turning down the brand and its products which may have very bad results. And that is why launching a product first and foremost on social media could be a very good decision as the business gets an opportunity to look through how the audience reacts and initially depending on their reviews and reactions a company can either decide to further launch it in the market or drop the idea of launching for a while by working on the product’s weak sides and flaws by updating and upgrading it.

Conclusion :

Social media is a great tool for public relations and businesses ensuring the protection and promotion of their brand reputations. Public relations and social media when combined can help businesses enjoy immediate positive results and sky-high success.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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