In recent years we have seen a drastic change in the marketing world, be it the marketing strategies, a shift from traditional methods to a more integrated and sophisticated market. And one of the most important aspects of such a marketplace is Public Relation. It represents the mutual understanding and relationship between the public and the business satisfying the needs of both public and business organizations. It enables the businesses to reinforce their advertising in a very authentic and effective manner.
However, very often companies underestimate and neglect public relations, being unaware of the facts of what public relations can do and how beneficial it is.
So today we’ll be reading about some of the benefits an organization gets to enjoy if they practice public relations on a daily basis.
Build your brand image:
Just suppose you are shopping online and thinking of buying chocolates. I’m pretty sure you’ll end up buying chocolates from maybe Cadbury or Amul or Kit kat. Right. Have you ever wondered why this happens? Why do some brand names just pop up in our head when thinking about buying a certain product? This is because we have some brand names imprinted in our minds associated with certain products. And this is due to a well-established brand image of a specific product which is the result of increasing public relations.
Enhances Media Relations:
Media relations can be defined as the mutual relationship an organization has with the media and press. Having a good public relation also helps an organization to be on good terms with the media and press.
Creating editorial contacts, guest posts and press releases helps your business widen its relationships with not only media but also initiates a strong and good public relation.
It usually happens that whenever we see an advertisement we tend to skip it or if you are watching television then probably you will just change the channel. But have you ever wondered that these advertisements which we as an audience just take a millisecond to skip costs millions and billions to the company. But unlike advertising, public relation proves to be a very cost effective and efficient method. Moreover, it is beneficial for the organization in longer term unlike other advertising campaigns.
Provide added value:
Public relations is more than just managing the flow of information and promotion between an organization and its publics. It is a strategy through which public can help your organization access a unique touch point and added value to your product offerings. Together with that public relation helps to differentiate your organization, its products among your competitors and put your business at the forefront of the game. Further, it also adds value through increasing visibility of your products and services, personalize your brand, raise your profile, build strong relationships, manage your reputation and assist with your sales process. Overall, it is a win-win scenario.
Increase your brand’s credibility:
Since the past few years the way the market has evolved we humans as a consumer too have gone through a drastic change. Whether it is about choosing online marketing over offline or getting more and varied choices to choose from, the consumers have walked through a very long path. And that is the reason why in today’s era it is very important to have that faith and trust of the customers associated with your business which has been becoming easier after public relations has come into effect.
Short and long-term lead generation:
Advertising campaigns must be a good way to mobilize and expand your business but in today’s time people tend to spend most of their time surfing and searching online. Also, an advertisement costs way too much which would still one day be replaced but when word of mouth starts spreading it keeps on spreading without even undertaking much initiatives. We as humans love to express ourselves and that is how we sometimes unknowingly even help businesses to grow and flourish themselves in such a competitive time.
Public relations can prove to be an integral way to enhance existing customer relationships and build new ones. Any business can grow if it is fueled by brand awareness which in return helps to build a brand name and hence your company becomes a credible one gaining the trust and confidence of existing and future customers. When your customers are satisfied and have a positive image of your brand, sales are more likely to follow your way.
And, that is the reason why if you are still not initiating public relations as part of your brand building strsategy, it is the right time to consider it.