Market is set in such an environment which is not stable and hence keeps on evolving and developing. Due to these changes one gets a chance to perform better promoting a healthy competition. One of such marketing aspects which has been evolving at a great pace since its establishment is Public Relations.

As we all are very well aware that public relation stands for a mutual relationship maintained between the public and a business organisation benefiting both the public and the organisation respectively.

Today we will take a look at how public relations will further evolve in upcoming times. But, first let us know what is the history behind Public Relations as in how it was performed in the past and how it has been evolving since the day it has been discovered.

Public Relation Evolution

Discovery of Public Relations

Basil Clarke is referred to as the founder of the public relations profession when he established Editorial Services during 1924 in Britain. As per Edward Bernays, “The three main elements of public relations are: informing people, persuading people, or integrating people with people. Public relation is not something which came into effect during 20s. It was present in day to day life even before it’s discovery but was anonymous.

Public Relation Evolution

Development of Smartphones, E-mails, Computers

Earlier when these amenities such as smartphones, e-mails, computers were not developed, it used to be very difficult for the public relation specialists to carry out their daily tasks actively. Just suppose how much time you will consume if you are told to send someone your ideas by using a typewriter. I am very sure that not only it would be time consuming but on the same page it would also be very exhausting for you as such machines require a lot of patience and time. But anyways such a thing is not a hassle anymore. One can send his/her thoughts to another person or even a group of people in just one tap. It got that simple and easy when smartphones and PC’s etc were developed.

Public Relation Evolution

Rise of news channels and press media

Just after the discovery of other electronic devices, news channels and press media too rose to fame. People started to spend their time watching news channels and keeping them up to date with the latest news and headlines. During this time it was more easy and convenient for public relation specialists to promote their brand and it’s agenda. They can take help from a famous news channel and schedule an interview with their company or simply just book a slot for displaying their advertisements. At that time businesses were benefiting from news channels and press media by simply following any of the above mentioned steps.

Public Relation Evolution

Increasing trend of social networking sites and digital platforms

As we all know, customers are the ultimate God for a business. But how to keep them satisfied and happy. It is totally in the hands of Public Relations. They act as a bridge between the two i.e. the means of communication helping to widen the gaps between an organisation and it’s public. Nowadays the internet is a hot topic. People spend their whole time on the internet, whether it is about studying, searching, surfing or just passing their time. The internet plays a crucial part in everyone’s life. Similarly, public relations too have evolved with time and have chosen the internet to further spread out their nets.

Public relation specialists take help from various other third parties such as an influencer, digital marketer, content writer, copywriter, etc. They are the ones who acts as a mediator and help a business to grow and flourish over a period of time on the internet, social media and online.


So to sum up I would say that Public Relations have gone through some of the major changes in and out. Over the time period, it has evolved and developed adapting with its changing market environment. But after all Public Relations is all about storytelling. Through the time the medium to pass on the ideas and thoughts may have changed but the very basic concept and way of communicating with the public through storytelling has not changed at all.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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