How an awareness program can help influence brand positioning

How an awareness program can help influence brand positioning

Awareness programs can be one of the keys objectives.

In today’s blog, I will try to give you only one example toput forward my point. So without wasting any moment, let’s go.

Imagine you are trying to launch a brand that is related to the healthcare segment. Okay, wait, let’s go back to the basics first. To make a brand successful, the brand needs to figure out a gap area or void present in the market. Yes, many people also call it a pain point. Once you figure out the pain area, you start developing a product/service to cater to that pain area. But, please understand this, the pain area can be obvious to you, but, not for your audience. Many times, we face specif problem but as a human being, we are ignorant creatures. Hence, even though the problem is there, we don’t see it. So, here comes the PR. To create an impactful PR campaign a brand needs to not only talk about the product/service but also talk about the problem. If as a brand, one makes people aware of the gap areas the half of the battle has already won.

But a brand can not run a campaign mindlessly. there has tobe a strategy to execute it. Here are the steps which one can follow whilerunning a campaign.

Social media – First of all, run a campaign on social mediausing a specific hashtag. Not necessary that the hashtag should consist of thename of the company. But a hashtag should consist of the key messages of thebrand.

Story- While pushing the campaign on social media, the storywith a cause has to promoted there.

Educate- If you give back to society, society respondspositively. Educating the target audience through the story is the mostpromising way to get things done.Therefore instead of selling the product andservice, a brand should always focus on influencing the target customer.

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