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The year 2020 started with big changes in public relations management because of growing concerns for Niche targeting, Artificial Intelligence (AI), Big Data integrations and live streaming. The prominent brands in all the business trades shifted the focus on conveying their words in a personalized manner through influencers, social media post sharing, self-publishing platforms, mailing, direct calling, creative advertisements, press releases etc. After the Covid-19 spread, addressing the customers’ expectations in an informative manner is the growing trend for building and strengthening the public relationship.

What are the Major Shifts in Buying Behavior in 2020?

  • Buyers prefer to shop more consciously
  • Buyers are more dependent on digital platforms to get the information
  • Social media shares influence the buying decisions more
  • Brand image is more powerful to influence buying decisions
  • Buying local is a growing tendency
  • Buyers love to be informed and addressed by brands
  • Buyers trust the brands with social engagement in the hour of crisis
  • Buyers do more value to presence/visibility of brands in media channels

How did Covid-19 Make PR Agencies More Important?

The numbers of companies decided to shrink the advertisement budgets and to focus more on strategic PR. Sales are not as they used to before pre-pandemic. Many channels of traditional marketing and public relations building like the trade shows, displays in shopping malls, mass campaigns, roadside shows etc have lost their killing instinct as the people tend to stay away from the crowded places.

The dependency upon the digital channels for getting particular information for buying decision making has increased manifold; therefore, public relation agencies need to adopt technology in their public relations strategy. Contactless PR management is challenging but the top PR agencies have devised the new tactics to make the brands noticed, followed, and performing.

What are the Key Focus Areas of Public Relations Strategy for 2020?

The new public relations strategy that can benefit any business has the following eight key elements: 

  1. Community relations
  2. Employee relations
  3. Media relations
  4. Brand awareness and reputation
  5. Corporate responsibility
  6. Social responsibility
  7. Crisis management
  8. Social media presence

What are the Key Roles of PR Agency?

Covid-19 has impacted the marketing landscape of every size and type of business. The leading PR companies have reformulated their strategy with more dimensions to their conventional roles. Eleven Key functions of the best PR companies for the post-COVID-19 marketing environment are:

  1. Analyze the social acceptance and views about your brand
  2. Anticipate the people expect from your brand
  3. Formulate objective-oriented strategies to improve the brand’s image
  4. Designing the campaign for full-blast new product launch/offer
  5. Manage the relationships with journalists, investors, clients, and other stakeholders
  6. Training the employees for participating in a marketing campaign/event
  7. Improving the brand’s presence on social media platforms
  8. Writing speeches for brand development/events
  9. Organizing PR events
  10. Creating and sharing press releases
  11. Crisis management

So, you are convinced with the increased importance of hiring the best PR agency. Is it your first time to hire a PR agency?

Don’t worry; your investment for hiring a public relations agency is safe and awarding. Effective public relations management services help you get more leads with high conversion potential because the potential buyers feel better connected to your brand. The quality traffic increase because of regular media management and other mass addressing activities improves the SEO results also resulting in reduced digital marketing cost with early performance boost.   


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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