Aspects such as brand image, brand value, brand name, sales, revenues matter a lot for business. Businesspersons work hard day and night to gain a worthy place in the corporate world. But it can get pretty hectic sometimes. So they hire professionals known as public relations specialists. They are responsible for building relationships with the public on behalf of their organization. And they know some of the secrets which could act as a magic spell for any organization. Now, let us have a look at some of such public relations secrets one may never know.

Public Relations Is Not Advertising

Public relations help to build and strengthen an organization’s relations with its public. Advertising is a promotional activity that aims to sell a product or service to a target audience. Although these two seem very similar in reality these two are very different terms. Usually, people mistake public relations with advertising. But there are some key points which differ in various aspects. For instance, Best PR Agency in India is a form of earned media, whereas advertising is paid media. Also, public relations is built up through word of mouth, therefore it is considered more trustworthy and effective as compared to advertising.

Public Relations Helps You In Managing Social Media

Currently, social media has become a platform where anyone and everyone can showcase their talents and even get famous. And, public relations specialists know it well and so help the organization create a social media handle. They make sure to have a strong online presence. An organization can also approach social media influencers and ask them to promote their products and is paid. Public relations specialists also come up with different ideas such as online contests, giveaways, viral challenges, etc.

Public Relations Require Creativity

An important element of public relations is to think out of the box. Creativity plays a crucial role in this field. For instance, your organization has to grab its audience’s attention for its newly launched product. Like any other public relations specialist, you can also spread the news about it among your ultimate customers. But, wouldn’t it be so common? And it may also not attract enough customers as you want. So now you can think creatively and take out a new way to promote your newly launched product in the market.

Public Relations Is All About Relationships

As the name suggests public relations deals with building, maintaining, and strengthening relationships with the public on behalf of the organization. The better the relationship the positive will be the brand image. So a public relations specialist must always keep in mind to be friendly and cooperative with the public because after all, relationships are the only aspect that will benefit an organization.

Public Relations Is Measurable

Can you measure Public Relations? Is Public Relations measurable? You might be wondering such questions. But believe it or not, public relations is measurable. The progress made, revenues gained, a name earned, etc. These are some of the factors that can be measured. Although, the measurements are not in numbers. But a public relations specialist can tell an estimate by having a look at the algorithms and data.

Public Relations Is Based On Ethics

A public relations specialist is an individual responsible for representing its company in front of the public. So it must be their foremost concern to be ethical and lawful. They should conduct responsible behavior and attract their customers ethically.


Ending the blog, I think if you are thinking to pursue public relations as a profession you must be well aware of the given points. These are some secrets which only a public relations specialist knows and can apply to get results.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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