PR Agency in Delhi

The Thin Line between Advertising & PR

People often get confuse between advertising and public relation. Some people think that both are some or less the same thing. In simplest word one can understand is that advertising is something where one says he/she is the best while PR is making others say that you are the best. PR is much more sophisticated, mature and demands more energy and strategy. A good PR agency will not only do their work but they also generate ideas to the advertising agency helping a company in building a brand.

PR Agency in Delhi

An advertisement is nothing but paying for a column on a magazine, newspaper or buying a slot in radio or TV to showcase product or services and creating an impact on the consumer base to buy those. While in PR, mostly all the activities are non-paid. A PR agency makes sure that there is somebody else on the TV or Radio or any journalist on a column talking about your product or services which eventually gains the trust of the consumer.

In advertisement there are no filters, one says what one wants to say. He/she may over exaggerate about their products or service while representing that advertisement in front of the consumer base. But PR activities comes out very natural, one feels that whatever is been shown to the consumer base is authentic, tested and is bonafide. This creating a long lasting impact on the consumer and this is how one can win the trust of the consumer.

PR Agency in Delhi

The one thing good about advertising is one is sure that it will appear on different mediums one has pitched in. While in PR one can only make Press Release, Pitch Note and other story ideas which no one is sure whether when they will be published.

At last, both have their pros and cons. We can say both are the sides of one coin and they go in ongoing cycle.

IMPACT OF DIGITAL MEDIA AND SOCIAL MEDIA ON PUBLIC RELATIONS 2wenty7 inc

IMPACT OF DIGITAL MEDIA AND SOCIAL MEDIA ON PUBLIC RELATIONS

Today we don’t see a Public Relation firm like those old firm where media relations and churning out press releases and calling journalists, it was like Pros would follow a pattern of working as they would ask for press coverage irrespective of the news value in the materials and continuously call a journalist to follow up. But now everything has changed massively in the PR sector. 

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Public Relation

Public Relation, A powerful Tool To Brand Building

Public relations must have catch the audience’s eye recently but the phenomenon goes way back in time. It has been there for a century but took a flight in the most recent years. The increasing competition in the market has made it an integral tool to take a brand to next level. It has facilitated communication to the right audience that helps a brand create awareness in the eyes of important forces of marketplace.

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Public Relations

What You Should Know About Public Relations

The term ‘Public Relation’ is vast in its nature. Despite of the fact that Public relations are coherent with promotion fundamentally in terms of impact, yet Public Relations remain broadly obscure. Advertising or PR is the workmanship and the ability to convince an outsider, which is, for the most part, the media to advance one’s customers. A brief around a couple of things that one has to think about Public Relations.

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Press Release Tips

How To Write An Effective Press Release Headline That Grips

Considering the famous headline ‘Do not Judge a book by its cover’. Like every other stereotype, this statement also has an amount of hidden truth behind it. People do tend to judge a book by its cover. The title or topic is the first thing that helps one decide if they will go further with the content. A headline is an insight into what’s coming up next. Just like the objective of your resume is an 11-second insight via which an interviewer decides whether to go ahead with your candidature or not.

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Public Relations

Public Relations and Its Challenges

Public relations is an integral tool for organizational effectiveness. An organization has no credibility or awareness about unless its actions and contributions are communicated to the audience. A PR agency bridges this gap and enhances a brand’s recognition relevant to the public eye. The activities of a PR agent adds to goodwill of a brand. These communications attract investors and businesses. The communications and activities not only influence the external environment but also the internal environment of an organization.

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