Moment marketing has grown so much over the last few years. Especially with the high rise in the number of internet users, along with an increase in the time spent by them, moment marketing has just grown. Memes a very common tool in moment marketing, are no longer just created and consumed by netizens. Their use and relevance have expanded a lot now and it has also become a tool used by brands.
When it comes to moment marketing, as soon as something starts to trend, brands want to jump on the wagon and join in. It’s only natural. But often in this rush, brands forget few things that they shouldn’t. Let’s look at a few tips for moment marketing, that brands should remember for the next time they want to jump on a moment:
One of the mistakes many brands often make, when it comes to moment marketing is that they try to jump on a trending moment. Brands should not. Analyze the moment properly. Would your brand fit well with the moment? Just because something is trending, does not mean you are guaranteed to gain something from it. So take a breath, and analyze the moment. See where your brand fits. Analyze the idea well and then put out your contribution. Although no publicity is bad, negative publicity can at times cause an uproar, and might even make things worse for your brand. So, analyze!
Product or brand placement
This tip again goes hand in hand with the first one, which was to pick your moments wisely. The focus with the trending moment should be the brand or the product. Everyone will have their take of the moment. What can make a brand stand out is how they are able to take the moment and incorporate it with their brand or product. If a brand becomes successful in doing so, what the consumer will take from that meme or post will be your brand or the product, and not just the moment it was associated with.
Undoubtedly, humor is one of the most common elements used in moment marketing. Use it wisely. At times, brands can venture into dangerous territory and get offensive. Use humor, but use it wisely. A hilarious meme or a post is a great way to gain the consumer’s attention. But if the humor gets offensive, it might make things worse for the brand too. So be wise. Being the best PR agency in Delhi, we understand the power of moment marketing and how its effective usage can benefit a brand.
When it comes to pop culture and relevant moments, brands need to pay close attention. The internet is majorly dominated by the Millenials and the gen z, who are people who care about pop culture and are highly influenced by it. As a brand, pay close attention to pop culture and the relevant moments in it, as those might lead to some great moments for moment marketing. Such posts have been known to get a lot of traction. And if a brand wants to make the most of it, keeping the other tips in mind, they might end up benefitting from the moment a lot more than expected.
Staying true to your message
This is one of the most important, if not the most core tip for moment marketing. Do not deviate from your voice and identity as a brand, no matter how enticing the moment might seem to be. At times it does happen that when a juicy moment presents itself, brands deviate away from what they originally stand for. Don’t do that. Instead, if the moment is relevant to your brand, make something that stands true to the brand’s values and message. This in fact could lead to better results, while the former can at times, get you negative feedback from the netizens.
Moment marketing has been quite popular in recent times. As a brand, just remember these few tips while making your content and putting it out. You are more likely to then gain more from the moment in focus for your brand, and not otherwise.